Dog Grooming Diploma

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Study our best selling online dog grooming course and start your own dog grooming business.

"Life changing course for me! This course was so informative and engaging right from the very first module, all the way until the last. I highly recommend this course to anyone wanting to learn how to become a dog groomer!" - Heidi Lee

This unique online ICOES Accredited Dog Grooming Diploma is designed specifically for individuals who are passionate about dogs and want to turn their love for them into a rewarding career.

Taught by a professional groomer, it covers all the hands-on skills and techniques that you will need to succeed in the industry. From bathing, nail trimming, and scissoring, to behaviour, handling, and first aid, we provide the most up-to-date and industry-relevant grooming practices.

Graduates of this course excel in the industry and have achieved great success, with many starting and growing their own thriving grooming businesses.

How You Learn?

You will master the art of grooming all dog breeds by focusing on four essential skills: shaping the head, body, legs/feet, and tail. Through a comprehensive approach, you will gain a deep understanding of each dog's unique shape, encompassing breed standards, coat type, anatomy, and lifestyle. By adeptly combining and matching grooming techniques, you will tailor your approach to suit each individual dog, ensuring a well-rounded and effective grooming proficiency.

One of the unique features of this course is that it's online, meaning that you can study at your own pace, without any deadlines. There is no placement or classroom attendance required. We understand that everyone has different schedules, so provide 24/7 unlimited access to detailed lessons, video tutorials, and carefully designed assessments mentored by our expert groomer, Hannah Grice. Check out a course demo.

Whats Included?

Interactive Online Lessons
On Demand Video Tutorials
Downloadable Templates & Resources
Lesson Notes
Quizzes & Practical Tasks
Formally Graded Assessments
Facebook Marketing ebook
Lifetime Access
A Experienced Grooming Mentor
Personalised Feedback
24 Hour Support
Membership to our Exclusive Dog Grooming Community
Professional Certificate Upon Completion
Internationally Accredited by ICOES International Accreditation
Option to Receive a ICOES Certificate on Request

This dog grooming course is suitable for learners of all ages, with no prior experience required. We believe that with the right training and passion, anyone can become a successful dog groomer and stand out in this rewarding industry. Check out Alysons Dog Grooming Story.

Did you know that we offer 2 course and 3 course bundles providing unbeatable value?

What Sets Us Apart?

A distinctive feature of our course lies in the outcomes of our students. We take great pride in sharing the stories of individuals who have not only completed our course but have also established their own thriving dog grooming businesses. We are proud of these success stories as they serve as a testament to the effectiveness of our course, as do our reviews on Trust Pilot.

I love dogs and always wanted to be a groomer!
I started out by grooming friends and families dogs and now have my own beautiful grooming salon at home.

Why Choose Vibe

Proven Track Record
100% Online Learning Experience
Expert Mentors to Guide You
Business Training You Can Use
No Additional or Hidden Fees

Certification and Accreditation

Accredited and Industry Endorsed

Our Professional Dog Grooming Diploma and Dog Behaviour and Training Certificate are internationally accredited by ICOES.

Vibe Learning went through a rigorous evaluation and audit of these courses to gain accreditation. Having ICOES accreditation guarantees you will receive a high standard of content that has undergone evaluation by an independent organisation, ensuring it's quality and credibility.

Course Modules

Careers in Dog Grooming
Grooming Image, Uniform and Presentation
Scissors
Clippers
Nail Clippers
Grooming Tables
Bathing and Drying Zone
Shedding Aids
Brushes
Combs
Commercial Dryers and Blasters
First Aid, Bandages and Antiseptics
Understanding Blade Sizes
Guard Combs
Shampoo, Conditioner and Doedorants
Comprehensive Equipment Checklist

Resources:

Blade Size Chart
Equipment Checklist
Scissors Reference Guide
Revision Quiz
Practical Task

Natural and Artificial Selection
ANKC Breed Groups
Understanding Breed Groups For Grooming
Nature and Nurture in Dog Behaviour
Canine Signals and Body Language
Training Techniques on the Grooming Table
Effective Canine Communication
Dog Training Principles and Techniques
Handling Aggressive Dogs
Handling Fearful Dogs
First Aid for Burns, Scalds, and Cuts

Resources:

The Five Freedoms Poster
Revision Quiz
Practical Task

Canine Anatomy
Muscles and Head Structure
Head Shape
The Skeleton
Parasites, Zoonosis, and the Immune System
Identifying and Preventing Canine Disease
Infectious Diseases and Vaccination
Skin Disorders and Allergies in Dogs
Muscle Groups
Cleanliness and Disinfection in Grooming
Lumps, Bumps, and Warts in Canines

Resources:

Muscle Groups Print Out
Topographical Anatomy Diagram
Canine Disease Chart
Revision Quiz
Practical Task

This assessment consists of 25 short-answer questions. Your responses will be submitted to the course mentor for grading and constructive feedback.

Example questions:

Question 1: Describe and explain the type of clipper blade you would choose for simultaneously clipping a dog and thinning out a thick undercoat.
Question 2: Outline the steps you would take if a dog in your care collapses while being bathed.
Question 3: A dog is exhibiting symptoms such as appetite loss, coughing, diarrhea, severe eye problems, and stomach pain. Discuss the actions you would take, identify the potential illness, and explain the reasons behind your diagnosis.

Health Assessment
Pre-Grooming Steps
Perfecting Head Shapes
Strategic Grooming Preparations
Ear Cleaning Techniques
Mastering Nail Clipping
Teeth Cleaning Procedures
Pad Trimming Methods
Tailoring Health Assessments
Addressing Dental Health
Care for Anal and Genital Areas
Step-by-Step Guide Bathing Guide

Resource:

Individual Dog Health Assessment Template
Revision Quiz
Practical Task

Owner Expectations and Needs
Understanding Coat Types for Optimal Styling
Genetic Influences on Grooming
Developing Your Unique Grooming Style
Grooming Mixed Breeds
Drying Techniques
Stretch Drying
Fluff Drying
Smooth Drying
Blasting
Towel Drying
Precision Scissoring Techniques
Clipper Handling

Resources:

Revision Quiz
Practical Task

Observational Skills
Varieties in Head Shapes
Spherical, Egg, and Rectangular Head Shapes
Understanding Body Shapes for Styling
Eyebrow and Beard Styling Techniques
Perfecting the Topknot
Tail and Feet Styling
Ear Clipping
Carding
Hygiene Clipping
Practical Styling and Clipping
Specific Styling Needs
Puppy Grooming
Hand Stripping and Plucking

Resources:

Cavoodle Head Video Tutorial with Hannah Grice
Revision Quiz
Practical Task

This assessment consists of 25 short-answer questions. Your responses will be submitted to the course mentor for grading and constructive feedback.

Example questions:

Question 1: How would you prepare a double coated, heavily shedding, dog for the bath?
Question 2: Choose three wool coated dogs and briefly describe how you would style them?
Question 3: How would you stretch dry a dog’s coat, describe the process from directly after the bath to finish?

Mastering Poodle and Show Styling
Understanding the Poodle Coat
Corded Coat Grooming
Training The Coat
Show Poodle Presentation
Poodle Colouring
Styling For Poodles: Head, Ears, Body, Legs, Feet, Blending, Tail
The Perfect Poodle Pet Clip
Grooming Different Coat Textures: Fluff or Curl
Polished Fluff Drying
Poodle Facial Styling
Muzzle and Throat
Topknot Design
Health Check and Pre-Work for Poodles
Grooming Poodle Cross Breeds
Coat Preparation
Advanced Styling
Sculpting the Spherical Head

Resources:

The Poodle TopKnot Video Tutorial with Hannah Grice
Revision Quiz
Practical Task

Precision Grooming for Terrier Breeds
Styling for Terriers: Legs, Feet, Tail, Body, Head
Techniques for Short and Long-Haired Terriers
Grooming Terrier Crosses
Terrier Body and Head
Customising the Groom to the Dogs Shape, Anatomy and Lifetyle;
- Airedale
- Australian Terrier
- Silky Australian
- Bedlington
- Border
- Cairn
- Dandle Dinmont
- Irish
- Kerry Blue
- Schnauzer
- Yorkshire Terrier

Resources:

Revision Quiz
Practical Task

Body, Head, Legs, Feet and Tail Approach
Grooming Drop Coats
Grooming Toy Breeds
- Yorkshire Terrier
- Shih Tzu
- Havanese
- Maltese
Natural Coat Care for Toy Breeds
- Japanese Chin
- Papillion
- Pomeranian
- Chihuahua
Precision Grooming for Gundogs
Grooming Medium-Long-Haired Breeds
- Retrievers
- Setters
- Spaniels
Long and Thick Coats
Curly Coats
Hound Grooming
- Afghan
- Greyhound
Grooming Short-Haired and Wire Coats
- Hungarian Vizla
- Weimaraner
- German Short Haird Pointer
- Italian Spinone
- Pointing Griffon
- Wirehaired Dachshund
Grooming Double and Thick Coats
- Spitz
- Siberian Husky
- Saint Bernard
- Newfoundland
- Japanese Akita
- Smooth/Rough Collie
- Chow Chow
- Bernese Mountain Dog

Resources:

Revision Quiz
Practical Task

This assessment consists of 25 short-answer questions. Your responses will be submitted to the course mentor for grading and constructive feedback.

Example questions:

Question 1: How should a poodle Topknot be styled?
Question 2: Draw a Diagram or adapt a photograph showing the blending points and head shape of a Bichon Frise in pet cut?
Question 3: What is breed specific about the head of a Bedlington Terrier?

Elevating Customer Service
Professionalism and Customer Relations
Effective Communication Strategies
Active Listening Skills
Telephone Etiquette
Asking Thoughtful Questions
Strengthening Canine-Human Relationship
Confidence-Building Techniques
Creating Customer Loyalty
Expanding Your Clientele
Ethical Business Practices
Rewarding Customer Loyalty
Managing Challenging Interactions
Difficult Customers
Developing Assertiveness

Resources:

Revision Quiz
Practical Task

Launching Your Grooming Business
Mobile Grooming Business Setup
Exploring Franchise Options
Home-Based Grooming Guide
Salon Setup Essentials
Business Set-Up Checklists
Effective Record-Keeping
Data Protection Measures
Payment Handling
Financial Management Tips
Health and Safety Priorities
Choosing Insurance for Your Grooming Business

Resources:

Revision Quiz
Practical Task

Your Dog Grooming Business Identity
Choosing Your Slogan
What is Your Business Definition
Your Comprehensive Business Plan
Strategic Income Projection Development
Market Research Essentials
Online Presence
Marketing and SEO Tactics
Leveraging Social Media
Create Effective Marketing Materials
Creating a Website
Blogging for Business Visibility
Service-Oriented Marketing Techniques
Professional Growth and Development

Resources:

Business Plan Template
Income Projection Template
Revision Quiz
Practical Task

This assessment consists of 25 short-answer questions. Your responses will be submitted to the course mentor for grading and constructive feedback.

Example questions:

Question 1: What are the points that need to be considered when setting prices?
Question 2: State the basic insurance cover needed by dog groomers.
Question 3: What is SEO?

Introducing the "At Home With Lisa Video Series," featuring insightful video tutorials by professional dog groomer, Lisa.

Explore essential topics such as;

Lisa's Grooming Journey
Lisa's Grooming Tools
Lisa's Grooming Equipment
Establishing Your Business
Insurance Tips With Lisa

This on-demand video series offers a firsthand perspective, enriching your knowledge and providing practical tips for those aspiring to thrive in the world of dog grooming entrepreneurship.

Course Mentor

Professional Groomer, Hannah Grice

"I'm always here to help and am very easy to approach."

Meet Hannah Grice, the passionate owner and head groomer behind The Dog House, a charming boutique dog grooming establishment. With a wealth of experience and accolades under her belt, Hannah's journey into the world of grooming began with her beloved Poodles, Ivy and Raven, who not only stole her heart but also propelled her to success in grooming and obedience competitions.

Certified and mentored by renowned groomers like Tiarne Perkiss and Christine Speerin, Hannah brings a unique blend of expertise and enthusiasm to her teaching endeavors. Whether guiding students through our online courses or presenting grooming video tutorials, she ensures a supportive and constructive learning environment every step of the way.

Read Hannah Grice's Profile

Frequently Asked Questions

Yes, we offer a 7-day money-back guarantee. During that time, you'll have access to all the materials. If you decide the course isn't right for you, just send us an email to get a full refund.

We provide lifetime access! This course is designed for self-paced learning, which means you have the freedom to study on your own schedule.

There are no time limits or deadlines, and you have 24/7 access to the course. You'll have all the flexibility and convenience to balance your studies with other commitments.

Yes, our dog grooming and dog behaviour courses are accredited by the International Council for Online Educational Standards (ICOES).

You can find more information about ICOES on their website here.

It's important to note that the field of dog grooming is currently unregulated, meaning there is no government-mandated certificate required to qualify you as a dog groomer. While formal certification may not be a legal prerequisite, we strongly believe in the value of professional training for anyone offering grooming services.

While you may not need a formal certificate to work as a groomer, our commitment is to equip you with the knowledge, skills, and mentorship needed to excel in this unregulated but highly rewarding industry. Vibe Learning is not an RTO.

Yes there are short-answer assessments which you will submit to your course mentor. Additionally there are multiple choice quizzes that you can complete as many times as you need to.

These assessments will help you understand the material and will reinforce your learning. There are no deadlines on any of the assessments.

Practical tasks are provided as an option and can be completed from home. These tasks are an opportunity to gain vital-hands on experience with a variety of dog breed and coat types. As with all assessments, you will have the freedom to complete these at your own pace. There is no placement required.

Most of our students start out by practicing on their own or friends and familes dogs. Over time students begin to advertise in their local area for models in places such as local dog park groups, notice boards and rescue centres. The great thing about starting out this way is that once your confidence builds and you're ready to start charging for grooms, you'll already have a growing client list.

No, there's no need to buy equipment before enrolling in the course. The practical tasks in the course are optional, and if you choose to complete them, you'll only need basic supplies.

Yes, we've partnered with Artemis Grooming Supplies, one of the top pet grooming supplies distributors in Australia, to offer our students up to 20% off on grooming supplies. So, you can get everything you need at a discounted price if and when you need it.

Yes, we offer interest free payment plans for just $25 per week.

Want To Learn More?

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This course was so informative and engaging right from the very first module, all the way until the last. I started this course with a dream to start my very own, home-based, grooming business, having never even held a pair of grooming scissors, nor even knowing what a "blade set" was. Now I am running my own small business, I can hold and use my scissors in the correct way and am confident with bathing, drying, clipping, scissoring and styling dogs. I have purchased all of my basic equipment with help from the information provided through the course and with the support of the students on the private Facebook page. I look forward to embarking on my new journey as a self-employed dog groomer and further growing and expanding my knowledge, confidence and skills as dog groomer in the future. I highly recommend this course to anyone wanting to learn how to become a dog groomer!

Heidi lee

A great company that produces amazing courses! Very informative and eye opening!

Amy

An excellent course with so much information. Highly recommended to anyone who is interested in grooming.

Trish Brown

I enjoyed this course very much. I liked that I could do it on my own time. The course taught me a lot of new things and I found it was easy to navigate through. My grades were returned to me in a quick manner as well. I was very satisfied with this course, and I'm excited to get started.

Keri-Lee Mikasko

I thoroughly recommend the bundle course. I gained more knowledge than I new about. I am running my business from home and have picked up a new client. I am confident and excited thanks to this course.

Therese Taylor

I recently had the pleasure of undertaking a grooming course that has truly been a transformative experience in my life. This course, designed to empower individuals to groom their pets with confidence, has exceeded my expectations in every way. Not only did it equip me with the skills needed to groom my own furry friends, but it also provided a safe and easygoing learning environment that has greatly helped me.

Mercedes Korab

The professional dog grooming diploma course was a wonderful course with a lot of valuable information that I look forward to continuing learning and using throughout my dog grooming career. I love that I can download the class notes and go back to look on them whenever I need a refresher! Overall, it was a great course!

naomi holt

The Dog Grooming Diploma has meant so much to me! I’ve since been employed from starting the course and am now clipping dogs! I never wanted this course to end! Such a supportive group on FB and the tutor’s were always there for me from day 1! Highly recommended this course and all it has to offer.This one truly is the best!! “ Just Do It “! You won’t be disappointed and you can start a new career out of it! ❤️❤️❤️

Sammy Wilson

Dog Grooming Diploma material was easy to read, good information on breed specific grooms, but also grooming for easy maintenance which is often requested by pet owners. It was also helpful and convenient being able to complete the course at my own pace.

Bec

Upon comparing a few similar courses, this one just stood out to me! I loved how you could read about your tutor and get to know them before beginning the course and how there was focus on being guided toward your own path in the grooming world and helping you choose what works best for you - something I didn't get from any other course. The course itself was extremely informative and the inclusion of the Facebook group really gave the sense you are apart of a community of people going through the journey with you and allows you to share ideas and achievements with others students and watch others grow their skills and businesses. Everything was well-paced, relevant and easy to understand while still being in-depth and engaging. I loved how the course focuses on learning what works best for you and teaching various options and pathways rather than teaching a straightforward procedure. I feel confident saying I've learned so much through this and have gone from someone who was anxious about picking up a pair of clippers to completing my first few grooms and excited to continue practicing and build up clients with experience!

Hollie

Unleashing a World of Possibilities with Pet Courses: An Invaluable Learning Experience" I recently took some pet courses and modules and I have to say I was thoroughly impressed with the quality and depth of the content. The modules were engaging, and informative, and covered a wide range of topics related to pet care, behavior, and training. The online format made it convenient and accessible, and the interactive quizzes and hands-on activities helped me retain the information better.

Sev Sati

I learned so much while completing the dog grooming diploma. The assignments make you delve into so much valuable information.

Meagan Summers

I thoroughly enjoyed this course and would recommend it to anyone interested in learning dog grooming. It was very well set out and easy to follow. I gained so much knowledge from the content.

Pauline

I enjoyed doing this course, and working at your own pace was convenient. Also, when there was an issue, the response was exceptionally quick. I was also impressed with the content; I wasn't expecting such in depth coverage. There was a couple of assessment questions that were broad, and perhaps, could have been more direct to what was actually required, other than that I was happy. Let's see where this diploma takes me.

Felina Berry

Loved the dog behaviour and training course. Looking forward to doing the diploma and first aid course now. I am hoping I will gain enough experience from this to open my own dog grooming business. Highly recommend !!

Bonnie Daniel

Although an online service, the customer service was personal, excellent and fast.

Joanna Wand

This course is amazing and enjoyable! I completed my Dog Grooming Certificate, Behavioural and Training Certificate and my Pets First Aid Certificate in 2021. I was given excellent support, no question was to dumb! I now run my own Dog Grooming Business! Thankyou

Margy Ingram

excellent place really enjoyed learning here alot better than others thank you

Julie Hosking

Thank you for a thorough, in depth course on Dog Behaviour and Training. The course material was well presented and easy to follow. The assessment was thorough and time was taken to review my assessment and give feedback. Thank you so much for a great course.

Alison Jessup

Thorough self paced comprehensive online dog grooming course. There are sufficient video references to give you the confidence to start grooming on your own.

Jennifer Hocking

This course is extremely successful in teaching dog grooming online! I was looking for an online dog grooming course that didn't require sending video proof of grooming dogs and I found it in this one. This course provides in depth and up to date information on dog grooming and how to set up your own business, in a user-friendly format. It encourages you to do your own research to better yourself. I enjoyed learning with Pet Courses and in the future I am planning on purchasing their dog training course.

Chloe

Thank you for having such an inspiring course,once I started it I could not stop. Well structured, easy to understand, the videos provided really helpful. Having a mentor and a forum to go to helped me grow confidence that I could do it. Hope I can do the course justice and apply it to real life. I am working at a salon one to two days a week now and loving it,the things I have learnt from this course are all handy material I can reflect on later.

Georgia O'neill

I love how this course is set out. You can do it at your own pace and a lot of the pracs you do when you have time. It was filled with so much knowledge but didn’t overwhelm me. I felt there was so many useful tools like the business plan, dog first aid chart and pdf files you get along the way that you can refer back to which is such a bonus. I feel way more confident now starting my own dog grooming business journey. I still have a long way to go but this has been a great learning experience. I got this course half price which was great. I would have given 5 stars if I received a little welcome back or more encouragement along the way.

Lauren

I really enjoyed this course as it was so easy to follow and to understand. I am soon planning to set up a small home based dog grooming service and this course has really encouraged and boosted my confidence to do so. I would highly recommend this course to anyone.

Roshna Anurag

I really enjoyed this course. It was written well and easy to understand. I would recommend this course to anyone who is interested in becoming a professional groomer or even just wanting to groom there own dog at home.

Sam Stopp

Because of these courses, I have gained a better understanding of dog behavior and training, which has been very beneficial to me. Being able to learn online while working has been very convenient. I hope to find relevant employment successfully after obtaining the certificate.

Fei Stockman

The course provided great learning outcomes. The assessments made you think about the industry and what you want to bring to it - not just vanilla questions. Would recommend.

Bel Holden

Excellent course! I have the bundle including behaviour and first aid. I feel so much more confident and have found many resources to help me along the way. Marking of the assignments was extremely prompt. I highly recommend this course.

Clare Andrew

The Dog Grooming Course was great, and I learnt a lot! I had all the support during the course, and after finish, found a job in a great place who gave me the opportunity of working in this beautiful industry! I totally recommend this course! I also studied Dog Behaviour and First Aid( I paid for the bundle) and loved it!

Rebeca Mascarenhas Mayer Barro

coarse was well structured and informative. If I had any questions, they were quickly answered. look forward to putting my new knowledge into practical use.

Jayde Hall

Really enjoyed this course. Learnt so much along the way. I started the course at the same time i started my job working with around 50 dogs. It was excellent to learn something in the module then to see it actually happen at work. It has been a great learning experience for me.

Ms Samantha Bissett

The grooming course content was relevant, interesting and very helpful. It was easy to read and follow. I have learnt so much and highly recommend. Admin are very quick to respond to any questions.

Amanda Grant

I enjoyed the course and being able to finish in my own time. The content was good and I think I learned a lot of things that work experience alone would not teach me. Some questions on the assessment could have been more clear or direct but it was still really good.

Simone Cloake

I did not know what to expect from this course I just knew I wanted to start learning what I felt was my calling. I was unsure because I had no experience, but this course is very complete and the staff is very kind and fast (thanks Sarah for all your help!). Anyway 5/5!

Kiara

The steps to sign up, download and get going were easy to follow. Navigating through the course was straight forward. The actual course structure was very insightful and increased my kowledge considerably.

Alex

I loved the way the course is self paced so can do in your own time. The content of the course was very thorough and enjoyable. A fun & great way to help you set up for success. Looking forward to completing other modules soon.

Sally Morgan

Excellent and informative course which has enabled me to work in my own part time successful dog grooming business.

Martin Feenstra

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We stand by the quality of our online courses, and to ensure your satisfaction, we offer a hassle-free 7-day money-back guarantee. This means you'll have an entire week to explore all the course materials. If, within that time frame, you find that the course doesn't align with your expectations or learning goals, simply shoot us an email, and we'll process a full refund for you.

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Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

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Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

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There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Dog Grooming Diploma:

Dog Grooming Diploma Course Bundle

Dog Grooming Bundle (2 Courses)

Dog Behaviour And Training

Dog Grooming First Aid

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Dog Grooming Diploma

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Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
2429 Students

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Four marketing techniques work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in today's lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

In today's lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. I'll show you why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

In today's lesson, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Today, we'll look at three different ways to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

In today's lesson, we'll follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—your nonprofit.

Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program. We'll look at why you need to evaluate your program and how to do it.

Linda Kissam

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organisations and currently owns her own consulting company. She has taught both in the public and private sectors. A season... Read more

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Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use.

Verified Student

If anyone says that the learning experience can't be "fun", I strongly recommend that they take a course with Linda Kissam. Material coverage was excellent, presentation was in an easily understood language and just all around fantastic.

Verified Student

I have learned so much from your lessons. I think the most important thing I learned was I cannot and should not create the marketing plan alone. So my first step will be to organize a Marketing Committee to create the marketing plan we need to move our organization forward. Your step by step lessons will be so helpful in making this Committee successful. I can't wait to get started. Thank you!

Verified Student

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The Learning Environment

From the moment that you enrol in the Marketing for Nonprofit you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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