What's it all about?
Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?
In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.
This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organisation's message and further its ideals and goals.
Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.
If your organisation relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.
Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.
New sessions of each course start monthly and last for six weeks. You’ll gain access to two lessons a week (for a total of 12 lessons) helping you pace your learning. There are no set times for you to study, you can log in and out at any time and complete the course at your own pace. Your expert tutor will guide and facilitate your course, answering any questions you have and providing guidance and feedback. You’ll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate.
Session start dates are listed below. Has the start date already passed? Don’t worry, you can join a class up to 2 weeks after the start date!
- 11 April
- 16 May
- 13 June
- 18 July