Marketing for Nonprofit

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.
Picture of Marketing for Nonprofit
NZD$285.14 RRP $528.94

Quick Facts

  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 8 Weeks Access
  • Tutor Support
  • Mobile and Tablet Friendly
  • 2429 Students

What's it all about?

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?

In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organisation's message and further its ideals and goals.

Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.

If your organisation relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

New sessions of each course start monthly and last for six weeks. You’ll gain access to two lessons a week (for a total of 12 lessons) helping you pace your learning. There are no set times for you to study, you can log in and out at any time and complete the course at your own pace. Your expert tutor will guide and facilitate your course, answering any questions you have and providing guidance and feedback. You’ll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate.

Session start dates are listed below. Has the start date already passed? Don’t worry, you can join a class up to 2 weeks after the start date!

Start Dates:

  • 16 August
  • 13 September
  • 18 October
  • 08 November

Who's the instructor?

Linda Kissam

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organisations and currently owns her own consulting company. She has taught both in the public and private sectors. A season... Read more

Read Linda Kissam's Profile

What's involved?

  • Lesson 1- Nonprofit Marketing Defined
  • Lesson 2- Setting Goals
  • Lesson 3- Positioning Your Nonprofit
  • Lesson 4- Market Readiness
  • Lesson 5- Marketing Strategies
  • Lesson 6- Advertising and Promotion
  • Lesson 7- Advertising and Marketing on the Internet
  • Lesson 8- Marketing and Volunteers
  • Lesson 9- Publicity, Media, and Public Relations
  • Lesson 10- Developing Your Own Market Plan
  • Lesson 11- Developing a Promotion Plan
  • Lesson 12- Evaluating Your Marketing Efforts

What do others think?

‘Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use.’

Show more reviews

The Learning Environment

From the moment that you enrol in Marketing for Nonprofit you will become an integral part of our learning community. You will experience the perks of classroom studies such as chatting by the water cooler or sharing your opinion on a specific task, all in your own home.

Tutor support during your learning is flawless, friendly and encouraging. You will learn from your professional tutor who is not only knowledgeable and highly skilled but is a passionate industry expert. Our ethos is that if you succeed, we succeed. As with any studies, learning can be intense, yet you will soon realise that your hard work and commitment will be both personally and professionally rewarding.

Ready to get started?

Enrol Now

Why Choose Vibe Learning?

Learn Your Way

We understand that everyone works at their own pace and no two students are the same. That's why when you study with Vibe Learning we provide you with all the study guidelines, tools and support you need but leave you to set the pace. You are free to complete your assessments when and where you want.

We don't break the bank

With Vibe Learning we believe that education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry. Investing in your future is a smart choice and doesn’t have to break the bank. Whether you choose our money saving upfront prices or flexible payment plans, studying is accessible to you.

You'll get the personal attention you deserve

We are real people, providing real support every step of the way. When you study with Vibe Learning, you'll benefit from learning from professional, knowledgeable and most of all passionate industry experts.

Reap the rewards sooner rather than later

We offer a range of options from short 6 week courses through to extensive 12 month courses. Whatever your personal or professional goals, studying online with Vibe Learning provides a rewarding life changing experience which is well within your reach.

Learn real life skills

We don’t profess to know everything about every industry. That's why, when we write a course we work with industry experts who do know everything! Before delivering a course we make sure that the following boxes have big green ticks in them;

  • The course is industry Current
  • The course is Relevant to our students
  • The course is Engaging and delivers outcomes

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