Marketing Writing for Business

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.
Picture of Marketing Writing for Business
NZD$412.34 RRP $634.94

Quick Facts

  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 8 Weeks Access
  • Tutor Support
  • Mobile and Tablet Friendly
  • 6165 Students

What's it all about?

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.

Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics.

Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

New sessions of each course start monthly and last for six weeks. You’ll gain access to two lessons a week (for a total of 12 lessons) helping you pace your learning. There are no set times for you to study, you can log in and out at any time and complete the course at your own pace. Your expert tutor will guide and facilitate your course, answering any questions you have and providing guidance and feedback. You’ll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate.

Session start dates are listed below. Has the start date already passed? Don’t worry, you can join a class up to 2 weeks after the start date!

Start Dates:

  • 11 December
  • 15 January
  • 12 February
  • 18 March

Who's the instructor?

Lisa Adams

Lisa Adams is an accomplished writer and editor specialising in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won num... Read more

Read Lisa Adams's Profile

What's involved?

  • Lesson 1- The Role of Business and Marketing Writing
  • Lesson 2- The Ins and Outs of Image
  • Lesson 3- Writing Approaches and Strategies
  • Lesson 4- Media
  • Lesson 5- Putting It All Together: Writing Project
  • Lesson 6- Complete and Incomplete Sentences
  • Lesson 7- Word Choices
  • Lesson 8- Internal Communication
  • Lesson 9- Banishing the Bureaucracy
  • Lesson 10- Editing, Proofreading and Evaluating
  • Lesson 11- Putting It All Together: Editing Project
  • Lesson 12- Marketing Ethics

What do others think?

‘As a marketing professional, I found this course to be very applicable to my everyday work. The grammar portion was particulary helpful, and made me more aware that I need to do more work in this area.’

Show more reviews

The Learning Environment

From the moment that you enrol in Marketing Writing for Business you will become an integral part of our learning community. You will experience the perks of classroom studies such as chatting by the water cooler or sharing your opinion on a specific task, all in your own home.

Tutor support during your learning is flawless, friendly and encouraging. You will learn from your professional tutor who is not only knowledgeable and highly skilled but is a passionate industry expert. Our ethos is that if you succeed, we succeed. As with any studies, learning can be intense, yet you will soon realise that your hard work and commitment will be both personally and professionally rewarding.

Ready to get started?

Enrol Now

Why Choose Vibe Learning?

Learn Your Way

We understand that everyone works at their own pace and no two students are the same. That's why when you study with Vibe Learning we provide you with all the study guidelines, tools and support you need but leave you to set the pace. You are free to complete your assessments when and where you want.

We don't break the bank

With Vibe Learning we believe that education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry. Investing in your future is a smart choice and doesn’t have to break the bank. Whether you choose our money saving upfront prices or flexible payment plans, studying is accessible to you.

You'll get the personal attention you deserve

We are real people, providing real support every step of the way. When you study with Vibe Learning, you'll benefit from learning from professional, knowledgeable and most of all passionate industry experts.

Reap the rewards sooner rather than later

We offer a range of options from short 6 week courses through to extensive 12 month courses. Whatever your personal or professional goals, studying online with Vibe Learning provides a rewarding life changing experience which is well within your reach.

Learn real life skills

We don’t profess to know everything about every industry. That's why, when we write a course we work with industry experts who do know everything! Before delivering a course we make sure that the following boxes have big green ticks in them;

  • The course is industry Current
  • The course is Relevant to our students
  • The course is Engaging and delivers outcomes