Marketing on a Shoestring

Picture of Marketing on a Shoestring
Now Only
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 1580 Students

Discover small business marketing strategies that can help you attract attention, woo your target audience, grow your customer base, and expand your profit's all for little or no money.

When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.

As you build your own customised marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. You'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free!

With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimisation, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.

Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalised plan of action for increasing your sales—all on a shoestring budget.


Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

If you own a small business and need to stretch your marketing dollars, you’ve come to the right place! In today’s lesson, you’ll discover that you can promote your business effectively for just pennies—or sometimes even for free. The secret: a systematic marketing plan that targets your audience at every stage of the purchasing cycle.

The first step in successful marketing is getting people to <i>notice</i> you&mdash;and today, we&rsquo;ll look at three ways to achieve that goal. We&rsquo;ll start by talking about how to create a great first impression, both in person and through your brand. Next, you&rsquo;ll find out how to position yourself as an expert in your field. And finally, we&rsquo;ll talk about using the media to promote your business.

Want to stretch your marketing dollars to the max? Then put the power of partnerships to work for you. In this lesson, you&rsquo;ll discover how to combine forces with other individuals or businesses to create exciting and effective marketing opportunities. In addition, we&rsquo;ll talk about enlisting other people in your place-based marketing and word-of-mouth campaigns.

These days, a Web site is an essential marketing tool for any business. And here&rsquo;s the good news: You can create an attractive, professional-looking Web site quickly and easily, for only a few dollars. You&rsquo;ll find out how in this lesson&mdash;and you&rsquo;ll also learn the ins and outs of obtaining a domain name, getting a matching e-mail address, laying out your Web site, and finding a hosting provider if you need one.

When you&rsquo;re done creating your Web site, it&rsquo;s time for the next step: drawing traffic to it. In today&rsquo;s lesson, we&rsquo;ll explore how to do this through <i>on-page</i> and <i>off-page</i> search engine optimization (SEO). In addition, we&rsquo;ll look at pay-per-click ads, banner ads, classified ads, videos, and a host of other low-cost or free ways to draw attention online.

Successful business owners master the art of finding and cultivating leads, and that&rsquo;s what we&rsquo;re going to talk about today. We&rsquo;ll investigate everything from old-fashioned fishbowls to Facebook Business pages and Twitter, and we&rsquo;ll talk about the pros and cons of e-mail and direct mail marketing. Whether you&rsquo;re a traditionalist or a techie, you&rsquo;ll find an approach that&rsquo;s just right for you.

Congratulations: You&rsquo;ve scored a sale! Now, how can you keep your new customer coming back for more? In this lesson, we&rsquo;ll talk about inexpensive or free ways to generate repeat sales. In addition, we&rsquo;ll look at a variety of techniques for encouraging referrals&mdash;and finally, we&rsquo;ll talk about capturing your customer information in a database.

Some marketing efforts bring crowds of customers to your door. Others are a complete flop, wasting your time and money. How can you choose wisely? By doing some up-front analysis&mdash;and that&rsquo;s what we&rsquo;ll talk about today. When you complete today&rsquo;s lesson, you&rsquo;ll be equipped with all the tools you need to choose marketing tactics that have a high potential for success. In addition, you&rsquo;ll learn why <i>integrated</i> <i>marketing</i> gives you the best results, and you&rsquo;ll find out how to schedule a full year of marketing activities easily and efficiently.

Sure, you want everyone to buy your product&mdash;but when you&rsquo;re marketing, it pays to be exclusive. Today, you&rsquo;ll find out why <i>niche marketing</i> can bring in more customers than mass marketing (and create a more loyal customer base as well). After that, you&rsquo;ll learn how to use <i>geographics</i>, <i>demographics</i>, <i>firmographics</i>, <i>psychographics</i>, and <i>behavioral data</i> to create a marketing message that resonates with your target market.

In this lesson, we&rsquo;ll talk about key selling messages&mdash;those alluring words that overcome potential buyers&rsquo; objections and make them want to make a purchase immediately. You&rsquo;ll learn how to identify the unique features of your business, how to create a competitive positioning statement, and&mdash;most important of all&mdash;how to identify the <i>emotional benefits</i> that motivate your buyers. By the time you&rsquo;re done, you&rsquo;ll be able to distill your new knowledge into a short, powerful message that will turn skeptical people into eager customers.

Today, it all comes together! First, you&rsquo;ll create the two final elements of your marketing plan: your business goals and your marketing goals. You&rsquo;ll discover how to create goals that are clear-cut, realistic, and measurable, so you&rsquo;ll be motivated to meet (or even exceed) the targets you set.&nbsp; After that, you&rsquo;ll roll all of your information into a single document that will be your blueprint for marketing success. With this marketing plan in hand, you&rsquo;ll be ready to take your prospective buyers by storm.

In our final lesson, we&rsquo;ll talk about tracking&mdash;the secret to continually improving your marketing tactics and increasing your profits. You&rsquo;ll learn how to create a baseline and compile reports that can highlight your marketing successes and point to areas where you can improve. In addition, you&rsquo;ll discover different ways to track your campaigns&mdash;including the campaigns you might think are &ldquo;untrackable.&rdquo;

Glynns Thomas

Glynns Thomas

Glynns Thomas has 20 years of advertising and marketing experience. She has worked for several of the world’s best-known advertising agencies and was a Vice President of Internet Marketing at Wells Fargo Bank. Today, she’s an independent small bus... Read more

Read Glynns Thomas's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 10-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 10 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Marketing on a Shoestring you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.