Marketing on a Shoestring

Discover small business marketing strategies that can help you attract attention, woo your target audience, grow your customer base, and expand your profit's all for little or no money.

AUD$389 RRP $599

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Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
8 Weeks Access
Tutor Support
Mobile and Tablet Friendly
1580 Students

Price

AUD $389

What's it all about?

When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.

As you build your own customised marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. You'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free!

With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimisation, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.

Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalised plan of action for increasing your sales—all on a shoestring budget.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

New sessions of each course start monthly and last for six weeks. You’ll gain access to two lessons a week (for a total of 12 lessons) helping you pace your learning. There are no set times for you to study, you can log in and out at any time and complete the course at your own pace. Your expert tutor will guide and facilitate your course, answering any questions you have and providing guidance and feedback. You’ll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate.

Session start dates are listed below. Has the start date already passed? Don’t worry, you can join a class up to 2 weeks after the start date!

Start Dates:

13 November
11 December
15 January
12 February

Who's the instructor?

Glynns Thomas has 20 years of advertising and marketing experience. She has worked for several of the world’s best-known advertising agencies and was a Vice President of Internet Marketing at Wells Fargo Bank. Today, she’s an independent small bus... Read more

Read Glynns Thomas's Profile

What's involved?

Lesson 1- Creating a Marketing Strategy
Lesson 2- Getting Customers to Notice You
Lesson 3- Leveraging Others
Lesson 4- Creating a Web Site Designed to Sell
Lesson 5- Driving People to Your Web Site
Lesson 6- Finding Leads and Encouraging Sales
Lesson 7- Encouraging Repeat Business and Referrals
Lesson 8- Understanding Projections and Timing
Lesson 9- Targeting Your Marketing
Lesson 10- Creating Your Key Selling Messages
Lesson 11- Setting Your Goals and Finalizing Your Marketing Plan
Lesson 12- Tracking Your Results

Read Full Course Outline

What do others think?

‘This course was much more than I expected. It answered all my questions, and much much more. Thank you for giving me all the helpful advice I needed, and so fast.... Thank you, thank you.’

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The Learning Environment

From the moment that you enrol in Marketing on a Shoestring you will become an integral part of our learning community. You will experience the perks of classroom studies such as chatting by the water cooler or sharing your opinion on a specific task, all in your own home.

Tutor support during your learning is flawless, friendly and encouraging. You will learn from your professional tutor who is not only knowledgeable and highly skilled but is a passionate industry expert. Our ethos is that if you succeed, we succeed. As with any studies, learning can be intense, yet you will soon realise that your hard work and commitment will be both personally and professionally rewarding.

Ready to get started?

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Why Choose Vibe Learning?

Learn Your Way

We understand that everyone works at their own pace and no two students are the same. That's why when you study with Vibe Learning we provide you with all the study guidelines, tools and support you need but leave you to set the pace. You are free to complete your assessments when and where you want.

We don't break the bank

With Vibe Learning we believe that education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry. Investing in your future is a smart choice and doesn’t have to break the bank. Whether you choose our money saving upfront prices or flexible payment plans, studying is accessible to you.

You'll get the personal attention you deserve

We are real people, providing real support every step of the way. When you study with Vibe Learning, you'll benefit from learning from professional, knowledgeable and most of all passionate industry experts.

Reap the rewards sooner rather than later

We offer a range of options from short 6 week courses through to extensive 12 month courses. Whatever your personal or professional goals, studying online with Vibe Learning provides a rewarding life changing experience which is well within your reach.

Learn real life skills

We don’t profess to know everything about every industry. That's why, when we write a course we work with industry experts who do know everything! Before delivering a course we make sure that the following boxes have big green ticks in them;