Online Business Marketing

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$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
5356 Students

Develop an Internet marketing plan for your business that incorporates SEO, advertising, email, social media, and more.

Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimisation (SEO) works and how to track your site's performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you'll learn how to keep your visitors coming back again and again!

Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

With millions of pages already on the Web and more posted online every day, getting your Web site noticed isn’t easy. When students ask me what they can do to increase traffic to their sites, I encourage them to learn all they can about Internet marketing. In this lesson, you’ll receive a brief introduction to the Internet, learn the difference between e-commerce and e-business, and explore different types of business sites on the Web.

The terms "Web site" and "Web presence" can be used interchangeably, but there's a subtle difference. In this lesson, you’ll learn how to establish a Web presence. In order to do that, you’ll need to understand your goals and your customers’ needs and interests, accurately identify your target audience, and establish a market position that makes you stand out from the crowd. We'll go over how to do all of that in this lesson.

In today's lesson, you’ll discover the importance of selecting the right domain name for your site. You’ll also find out how search engines work. And you’ll understand how you can use what you learn to drive visitors to your Web site.

High-quality content will keep visitors at your site longer and encourage them to return more often. In this lesson, you’ll learn the importance of helpful, informative, educational, entertaining, or useful content. You’ll also discover how search engines use the following factors to determine ranking in response to a query—text viewable on the screen, code not viewable on the screen, and external factors.

In this lesson, you’ll discover the elements that make up "The Marketing Mix"—the four Ps. You’ll learn how the elements of product, price, place, and promotion relate to each other and to your target audience.

Today, you’ll learn how to develop a message that will cause the members of your target audience to take the action you want. And you’ll become acquainted with online strategies you can use to advertise your Web site, products, and services.

Today you'll learn how to develop ads that inspire your target audience to take the action you want. And you'll understand how to advertise your web site using search engine (PPC) advertising, banner advertising, and more.

In spite of the growing number of junk e-mail messages filling in-boxes, e-mail is a thriving medium. So it’s important to understand how you can use e-mail marketing to keep current customers and acquire new ones. In today's lesson, we’ll examine ways that you can use e-mail to promote your business.

If you want visitors to spend more than 30 seconds at your Web site, you'll need to make it interesting, entertaining, and informative. The factor that causes visitors to spend more time at your site is called "stickiness." In this lesson, you’ll learn the advantages of building a sticky site. You’ll also learn how to use content to make your Web site sticky.

In the previous lesson, you learned to build site stickiness through the use of content. In this lesson, you’ll learn to build site stickiness through community. You’ll also become acquainted with synchronous and asynchronous tools you can use to develop a community experience for your visitors.

The last element you can use to build site stickiness is commerce—in this case, e-commerce. You’ll learn how to use commerce to keep visitors at your site longer and return more often. In this lesson, you’ll become acquainted with technology you can use to create an online store, including online catalogs, shopping cart software, and online payment systems.

In our final lesson, you’ll have the opportunity to pull together all of the information you gathered during this course to complete an Internet marketing plan. To help you do this, I’ll provide you with an Internet marketing plan checklist and samples of the following documents: Internet marketing plan outline, a calendar, and a budget spreadsheet. You'll want to use this opportunity to complete an Internet marketing plan that you can use to promote your business.

Lisa Adams

Lisa Adams is an accomplished writer and editor specialising in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won num... Read more

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Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Great class! I enjoyed it immensely! It was well structured and offered everything you need to start your own business on the internet. I don't think I could have found a better course anywhere else. Thanks!

Verified Student

I enjoyed the class materials and discussion areas. I found the information very helpful to my work responsibilities.

Verified Student

I enjoyed the course a lot since I was just putting together a web site for my company and found it really helpful by explaining the process and options. The course should be marketed to Chambers of Commerce as a good resource for their members.

Verified Student

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The Learning Environment

From the moment that you enrol in the Online Business Marketing you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Online Business Marketing

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Photoshop CS5 Fundamentals

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
3778 Students

Learn how to use Adobe Photoshop CS5, the world's best graphics program, to edit and process photos and create original images.

Photoshop is the world's best-known photo-editing programâ€”the tool that artists, photographers, designers, and hobbyists all rely on for image creation and editing. In this course, you'll learn how to use Photoshop with skill and confidence, even if you're a beginner.

You'll get detailed, step-by-step instructions from an expert and columnist for Photoshop User magazine who's twice been nominated for the Photoshop Hall of Fame. You'll have no trouble following each stepâ€”even if you've never used a computer for graphics before. And you'll have lots of fun putting your new skills into action in this project-oriented course.

Adobe Photoshop CS5 has a host of impressive new features for photographers, and you'll get to know several of them in these lessons. You'll begin with an introduction to the Photoshop environment. Next, you'll learn how to create simple digital paintings and find out about the new brushes that let you alter a photo to achieve the look of an oil painting.

After that, you'll edit your own photos to get rid of dust and scratches, fix the color, and correct the image exposure. You'll also learn how to switch the backgrounds in images and how to remove wrinkles and blemishes from photos, just like professionals do in magazines.

By the time you finish this fun, hands-on course, you'll be well on your way to expressing yourself with the most exciting graphics program ever developed.

Your journey begins. Whether you’re an aspiring graphic artist or a weekend photographer, Photoshop can take you places you’ve never dreamed of. Even if you've never touched Photoshop before, you'll be able to open, edit, and save files before this lesson ends. You'll also find out how to download images, and you’ll learn simple commands that make an image “pop.”

Did you like playing with paints as a child? In this lesson, you'll discover how enjoyable it can be to paint in Photoshop—where you don't need to clean up after yourself, and there's no odor of turpentine. You’ll find out how Photoshop “thinks” about color and how you can use the brushes inside Photoshop to make a simple landscape. You’ll even blend colors on your image as if they were made of oil paints or watercolors. This is a fun lesson!

Zoom, Scrubby Zoom, Airbrush, Eraser, Smudge: Do you know what these tools and commands mean in Photoshop? You will! In this lesson, you'll find out how to navigate your image so that you can edit and paint more effectively—and give your eyes a rest, too. You'll also learn how to erase, blur, smudge, and finger paint. These techniques are fun, easy ways to make dramatic changes in your images, whether you’re altering photos or creating a work of art from scratch.

Have you seen ads or greeting cards where most of the image is in black and white but one part’s in color? Today you'll find out how to create that effect. You'll be amazed at how easy it is to transform images from color into black and white or even old-fashioned sepia. We'll also cover some tricks with the History Brush tool and history snapshots, so you can experiment while you're creating a hand-tinted image . . . and quickly undo whatever steps you don’t like.

If you wanted a friend to hand you an orange from a fruit bowl, you'd probably just point to the one you want or describe its location. Photoshop also needs directions if you want to lift something out of an image or point it out in some way. The Photoshop name for "pointing" is selections. In this lesson, you'll learn the critical skill of making selections. You'll see how easy it is to isolate portions of your image, so you can add a filter or change the colors. You'll also create vignettes, which are photos with an opaque center that falls off to a very soft edge. And if you don't like the selection you just made, you'll get help from the Refine Edge command.

Photoshop has some great selection tools, but until now, all of them have had trouble selecting exactly what you had in mind. You can see the flower, so why can't Photoshop? Today you'll learn to use the Lasso, Magic Wand, and Quick Selection tools as you practice putting two images together.

You can paint in Photoshop—even if the only thing you can do with paint in ”real life” is spill it! Photoshop lets you create fabulous brushes from images and customize them in many ways. You can modify the new bristle brushes to help you turn photos into art . . . or to create your own work of art just by using brushstrokes.

Gradients are fountains of color. One of the current trends in photography is to colorize areas of a photo with a gradient. You can spend hundreds of dollars buying gradient-colored stock photos—or just use what you learn in this lesson to create them yourself! Even portraits can be much more exciting with a gradient added to them.

Whether you want to add type to a scrapbooking layout, make large type for display, or learn a little bit about Photoshop's Layer Styles, you'll enjoy this lesson. You'll try your hand at making type that warps, wiggles, and follows a path. Then you'll see what you can do to text on your own.

Today you'll learn how to size your images for printing or for the Web. You'll find out how to scan an image so that it's large enough for your needs, but not too large, and how to crop images that have more than you really want to see.

In this lesson, we'll focus on the three R's of photo manipulation: restoring, retouching, and rearranging. You'll be amazed by what you can do—and you'll understand why the phrase "pictures can't lie" is no longer true! You'll also discover how to use the amazing Clone Stamp panel and the preview feature on the Clone Stamp brush cursor. Plus you’ll learn the difference between tire tracking and powder-puff stamping.

Are some of your images overexposed, underexposed, or tinged an ugly yellow? In this lesson, learn how to correct exposures and colors to make them more attractive and truer to life. Photoshop can't work miracles all the time, but if you have an image that's a bit too dark or a bit too light, you can fix it up so that it looks perfect.

Sherry London

Sherry London is a noted Photoshop and Illustrator expert, an artist, a writer, and a teacher. Her fiber art has been featured in magazines and exhibitions. Her published works include Photoshop CS2 Gone Wild, Photoshop Magic, Photoshop Effects Ma... Read more

Read Sherry London's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I have been using numerous versions of PhotoShop for many years, since CS2, and several versions of PhotoShop Elements…I can honestly say, as a former teacher myself, that your approach to instructing PhotoShop is by far the most effective of any I have seen. Your ability to break each difficult technique into simple steps, with clear though intricate, easy to follow exercises, followed by assignments that give students enough guidance that they can experience success at each stage of discovery --while encouraging guided experimentation with each process -- is an example of true teaching mastery. It is obvious, as you note, that you have been teaching PhotoShop for a long time, with a passion for helping others share in your passion.

Verified Student

This was a well done course. I was very pleased with how much we covered. I had taken a Photoshop course in the past. It has been years and I wanted to refresh my skills...and I'm very glad I did. This course covered everything I learned in the past and significantly more.

Verified Student

I really enjoyed this course! As a primarily self-taught Adobe user working in the graphic design and marketing field, many of the tools and techniques taught will be huge time savers for me. Thank you for a great class. I look forward to taking more!

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Photoshop CS5 Fundamentals you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.