Increasing Search Engine (SEO) Positions

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$389

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$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
7893 Students

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimisation (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximise results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyse websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimised for each of those words. Then, using one simple formula, you'll be able to optimise your site the way the pros do.

It's time to optimise your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content...legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analysers to determine how often your primary keyword should appear.

Domain names and filenames play a big part in successful search engine optimisation. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimised landing pages.

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

You've optimised your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Chris Minnick

Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to F... Read more

Read Chris Minnick's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.

Verified Student

Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.

Verified Student

Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.

Verified Student

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The Learning Environment

From the moment that you enrol in the Increasing Search Engine (SEO) Positions you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Increasing Search Engine (SEO) Positions

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Photoshop CS5 Fundamentals

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
3778 Students

Learn how to use Adobe Photoshop CS5, the world's best graphics program, to edit and process photos and create original images.

Photoshop is the world's best-known photo-editing programâ€”the tool that artists, photographers, designers, and hobbyists all rely on for image creation and editing. In this course, you'll learn how to use Photoshop with skill and confidence, even if you're a beginner.

You'll get detailed, step-by-step instructions from an expert and columnist for Photoshop User magazine who's twice been nominated for the Photoshop Hall of Fame. You'll have no trouble following each stepâ€”even if you've never used a computer for graphics before. And you'll have lots of fun putting your new skills into action in this project-oriented course.

Adobe Photoshop CS5 has a host of impressive new features for photographers, and you'll get to know several of them in these lessons. You'll begin with an introduction to the Photoshop environment. Next, you'll learn how to create simple digital paintings and find out about the new brushes that let you alter a photo to achieve the look of an oil painting.

After that, you'll edit your own photos to get rid of dust and scratches, fix the color, and correct the image exposure. You'll also learn how to switch the backgrounds in images and how to remove wrinkles and blemishes from photos, just like professionals do in magazines.

By the time you finish this fun, hands-on course, you'll be well on your way to expressing yourself with the most exciting graphics program ever developed.

Your journey begins. Whether you’re an aspiring graphic artist or a weekend photographer, Photoshop can take you places you’ve never dreamed of. Even if you've never touched Photoshop before, you'll be able to open, edit, and save files before this lesson ends. You'll also find out how to download images, and you’ll learn simple commands that make an image “pop.”

Did you like playing with paints as a child? In this lesson, you'll discover how enjoyable it can be to paint in Photoshop—where you don't need to clean up after yourself, and there's no odor of turpentine. You’ll find out how Photoshop “thinks” about color and how you can use the brushes inside Photoshop to make a simple landscape. You’ll even blend colors on your image as if they were made of oil paints or watercolors. This is a fun lesson!

Zoom, Scrubby Zoom, Airbrush, Eraser, Smudge: Do you know what these tools and commands mean in Photoshop? You will! In this lesson, you'll find out how to navigate your image so that you can edit and paint more effectively—and give your eyes a rest, too. You'll also learn how to erase, blur, smudge, and finger paint. These techniques are fun, easy ways to make dramatic changes in your images, whether you’re altering photos or creating a work of art from scratch.

Have you seen ads or greeting cards where most of the image is in black and white but one part’s in color? Today you'll find out how to create that effect. You'll be amazed at how easy it is to transform images from color into black and white or even old-fashioned sepia. We'll also cover some tricks with the History Brush tool and history snapshots, so you can experiment while you're creating a hand-tinted image . . . and quickly undo whatever steps you don’t like.

If you wanted a friend to hand you an orange from a fruit bowl, you'd probably just point to the one you want or describe its location. Photoshop also needs directions if you want to lift something out of an image or point it out in some way. The Photoshop name for "pointing" is selections. In this lesson, you'll learn the critical skill of making selections. You'll see how easy it is to isolate portions of your image, so you can add a filter or change the colors. You'll also create vignettes, which are photos with an opaque center that falls off to a very soft edge. And if you don't like the selection you just made, you'll get help from the Refine Edge command.

Photoshop has some great selection tools, but until now, all of them have had trouble selecting exactly what you had in mind. You can see the flower, so why can't Photoshop? Today you'll learn to use the Lasso, Magic Wand, and Quick Selection tools as you practice putting two images together.

You can paint in Photoshop—even if the only thing you can do with paint in ”real life” is spill it! Photoshop lets you create fabulous brushes from images and customize them in many ways. You can modify the new bristle brushes to help you turn photos into art . . . or to create your own work of art just by using brushstrokes.

Gradients are fountains of color. One of the current trends in photography is to colorize areas of a photo with a gradient. You can spend hundreds of dollars buying gradient-colored stock photos—or just use what you learn in this lesson to create them yourself! Even portraits can be much more exciting with a gradient added to them.

Whether you want to add type to a scrapbooking layout, make large type for display, or learn a little bit about Photoshop's Layer Styles, you'll enjoy this lesson. You'll try your hand at making type that warps, wiggles, and follows a path. Then you'll see what you can do to text on your own.

Today you'll learn how to size your images for printing or for the Web. You'll find out how to scan an image so that it's large enough for your needs, but not too large, and how to crop images that have more than you really want to see.

In this lesson, we'll focus on the three R's of photo manipulation: restoring, retouching, and rearranging. You'll be amazed by what you can do—and you'll understand why the phrase "pictures can't lie" is no longer true! You'll also discover how to use the amazing Clone Stamp panel and the preview feature on the Clone Stamp brush cursor. Plus you’ll learn the difference between tire tracking and powder-puff stamping.

Are some of your images overexposed, underexposed, or tinged an ugly yellow? In this lesson, learn how to correct exposures and colors to make them more attractive and truer to life. Photoshop can't work miracles all the time, but if you have an image that's a bit too dark or a bit too light, you can fix it up so that it looks perfect.

Sherry London

Sherry London is a noted Photoshop and Illustrator expert, an artist, a writer, and a teacher. Her fiber art has been featured in magazines and exhibitions. Her published works include Photoshop CS2 Gone Wild, Photoshop Magic, Photoshop Effects Ma... Read more

Read Sherry London's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I have been using numerous versions of PhotoShop for many years, since CS2, and several versions of PhotoShop Elements…I can honestly say, as a former teacher myself, that your approach to instructing PhotoShop is by far the most effective of any I have seen. Your ability to break each difficult technique into simple steps, with clear though intricate, easy to follow exercises, followed by assignments that give students enough guidance that they can experience success at each stage of discovery --while encouraging guided experimentation with each process -- is an example of true teaching mastery. It is obvious, as you note, that you have been teaching PhotoShop for a long time, with a passion for helping others share in your passion.

Verified Student

This was a well done course. I was very pleased with how much we covered. I had taken a Photoshop course in the past. It has been years and I wanted to refresh my skills...and I'm very glad I did. This course covered everything I learned in the past and significantly more.

Verified Student

I really enjoyed this course! As a primarily self-taught Adobe user working in the graphic design and marketing field, many of the tools and techniques taught will be huge time savers for me. Thank you for a great class. I look forward to taking more!

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Photoshop CS5 Fundamentals you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.