With music being Rob's greatest passion from day one, which has seen him perform in the West End, at Glyndebourne and in multiple bands, he decided to make it his career in 1998 when he applied for the prestigious Tonmeister course at the University of Surrey. Having obtained his Bachelor of Music and Sound Recording, he immediately began a marketing role with leading audio manufacturer Focusrite, which expanded soon after due to a merge with the neighbouring synthesizer company Novation, of which Rob became the Brand Manager.
Other roles within the company over his five years working with them included the creation of all training documents, manuals, tutorial and promo videos. Now a freelance producer of tutorial videos, based in Berlin, Rob makes music on the side using his preferred software platform Reason, which he discovered whilst working at his first NAMM show in Anaheim, CA back in 2004. Having produced electronic music and DJ'd for over half of his life, he now releases a fusion of groove-based dance music genres for an assortment of labels, including Erase and Acidphonic, under the artist name Anarchy Rice.