Increasing Search Engine (SEO) Positions

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$389
AUD
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$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 7893 Students

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimisation (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximise results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyse websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimised for each of those words. Then, using one simple formula, you'll be able to optimise your site the way the pros do.

It's time to optimise your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content...legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analysers to determine how often your primary keyword should appear.

Domain names and filenames play a big part in successful search engine optimisation. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimised landing pages.

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

You've optimised your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

<p>It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data&mdash;for free&mdash;about visitors to your site.</p>

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Chris Minnick

Chris Minnick

Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to F... Read more

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Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 10-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 10 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Increasing Search Engine (SEO) Positions you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Why Vibe Learning?

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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