Increasing Search Engine (SEO) Positions

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
7893 Students

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimisation (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximise results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyse websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimised for each of those words. Then, using one simple formula, you'll be able to optimise your site the way the pros do.

It's time to optimise your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content...legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analysers to determine how often your primary keyword should appear.

Domain names and filenames play a big part in successful search engine optimisation. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimised landing pages.

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

You've optimised your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

<p>It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.</p>

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Chris Minnick

Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to F... Read more

Read Chris Minnick's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.

Verified Student

Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.

Verified Student

Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.

Verified Student

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The Learning Environment

From the moment that you enrol in the Increasing Search Engine (SEO) Positions you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Explore Creative Classrooms

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
5326 Students

Enrich your teaching talents and encourage your students' creative thinking as you learn to turn your classroom into a creative classroom.

Creativity will abound in your classroom as you tap your students' hidden talents. Learn how to use creativity to teach reading, writing, visual arts, performing arts, social studies, science, mathematics, and physical and health education. Develop creative new approaches to field trips, learning labs, activities, exercises, assignments, and evaluation methods. Think beyond the textbook and challenge your students by making your classroom a creative classroom!

Are you a creative teacher? Today, we're going to analyze the traits that creative teachers share and explore how you can apply these traits to your classroom. Then we'll exercise our minds by using brainstorming to transform everyday classroom routines into creative learning opportunities!

Can you encourage your students to be more creative? Today, you'll discover how to find your students' creative talents and even recognize students' hidden talents. You'll learn to be a creativity encourager and prepare yourself to help all students become creative thinkers and learners. We'll also examine how thinking relates to creativity, how to teach students about how they learn, and how to use questioning to initiate the creative process.

Does your classroom learning environment encourage creativity? In this lesson, we're going to explore whether your classroom is nurturing or neglecting creativity. I'll provide you with the tools you need to make your classroom a creative classroom—a learning environment that inspires, encourages, and promotes creativity! We'll also explore how to create classroom rules and objectives that encourage creativity, as well as creative testing and grading.

Can you create a space for creative learning in your classroom? Imagine a classroom where students learn about reading, writing, plants, animals, and mathematics at the same time, with learning taking place throughout the classroom. It's time to set up creative learning labs in your classroom, and in this lesson, we'll go over everything you need to know! You'll learn how to design creative learning labs for different learning styles, create themed-based learning labs, and best yet, find grants and other resources that can help you turn your learning lab ideas into realities.

How do you encourage reluctant readers and motivate creative students? In this lesson, we'll go over many creative techniques you can use to transform reading reluctance into enthusiasm. We'll explore ways to liven up those everyday reading assignments and make books come to life through creative reading. We're going to open our books and teach students to read, respond, remember, and relate—using creativity as our tool!

What happens when students can't write? In this lesson, we'll take a look at creative ways to eliminate your students' writer's block and encourage them to write creatively. After we get our students' pencils moving, it's time to fine-tune their writing skills with some creative assignments that will challenge them, encourage them, and make them enjoy writing, even if they can't yet write their names. We'll also explore freewriting, dramatizing, imaginative writing, and writing circles.

How do you encourage creative thought through art? Even if you don't consider yourself to be an artist, you can teach your students to create art and use creativity. In this lesson, you'll learn how the process of creating produces creative art. We'll talk about how to help students turn those early art creations into classroom masterpieces as we explore creative ways to introduce drawing and painting. Then we'll turn our classrooms into art museums for displaying mixed media creations. After that, grab your easels because we'll be taking art into our writing, math, and history lessons, too.

So what does it take to get a student interested in music and acting? In this lesson, you'll learn how to put students on stage—a friendly stage, a creative stage. We'll explore how to creatively teach music and drama through self-expression and how to provoke student interest in the performing arts across the curriculum. Some of the techniques we'll discuss include using self-expression in music—using mime, identifying with instruments, even thinking musical moods. And when we go into acting, you'll learn creative methods you can use to teach students to determine characters' emotions, create costumes, and create sets.

Is science creative? Through problem solving, scientists find answers by using some very creative techniques. In this lesson, you'll find out how to turn your creative students into creative scientists. We'll start by exploring the scientific method and how to use it in all your classes. We'll discuss using scientific knowledge in our everyday routines, like classroom discipline and testing, and then we'll take science out of the classroom as we explore some creative labs and field trips. Grab your lab coats, microscopes, and lab notes and prepare to think creatively!

How do you make a connection to the world from inside your classroom walls? In a world full of facts and figures, there are creative ways to make these items real. In this lesson, you'll learn creative ways to teach students to analyze, interpret, and be active participants in the subjects they're studying. We'll start by relating social studies to your students' lives by using the social studies connections in your classroom: the school's chain of command, classroom rules, and collaborative learning. We'll also use critical thinking to analyze social studies textbooks, and we'll create social studies learning labs and field trips.

Can math be fun and creative? In this lesson, we'll look at ways to make mathematical challenges fun through problem solving. We'll make math engaging, creative, and fun by organizing math field days, and we'll look at ways you can help your students relate their everyday lives to math through math learning labs, field trips, and much more!

Can you imagine a classroom of students eager to participate in physical activity? Good, because imagination is the key! In our final lesson, you'll learn how to get students moving by helping them to use their imaginations. You'll learn about creative movement, creative team games, creative cooperative games, and creative assessment. You'll also learn creative ways to keep your students healthy as they promote healthy topics and flex their creative muscles. You'll also learn how to use conflict-solving techniques that will teach students to think of creative solutions for their problems.

Robin Sellers

Robin Sellers is a certified teacher with a Master of Arts degree with a concentration in Technical and Professional Communication. She has over 11 years of experience in the traditional classroom and has been an online instructor since 2000, trai... Read more

Read Robin Sellers's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I am a licensed teacher staying home with my children. I am taking classes for licensure renewal. I am currently homeschooling my third grader and first grader. This class was perfect. I have applied many of the ideas in our school day.

Verified Student

I am an Art major and think myself to be fairly creative. I was impressed with your very practical uses of creativity for the core subjects. Your ideas will help me, since I also have to teach these subjects. Thank you for the over-all coverage of elementary curriculum.

Verified Student

I found this course to be interesting and useful. There were lots of great ideas presented that will be easy to incorporate into any classroom. All of the resources included in the supplementary material will be a great help.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Explore Creative Classrooms you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now