Explore Google Analytics

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Now Only
$389
AUD
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 605 Students

Learn how to track and generate traffic to your website, create reports, and analyze data with Google's free, state-of-the-art Web analytics tools.

Nearly every business and non-profit organisation has a website, and probably a Facebook page and a YouTube channel. Individuals have them too, to promote ideas, to share a vision, or to educate the public. No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. Why else go to the trouble of sharing them?

In this course, you'll learn to use Google Analytics to make the most of your online traffic. You'll see how you can track not just the traffic to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left. 

The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you'll need to add to your website's pages to begin tracking your visitors, you'll learn everything you need to know to get everything you can from the data that Google Analytics provides. You'll even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In this lesson, you'll learn what Google Analytics is, what it does, and who benefits from its use—individuals with personal websites, businesses selling products and services, and nonprofit and informational websites working to get their message across. You'll look at the key reports that Google Analytics provides. Also, you'll find out how all those visits to your site turn into data you can use to increase traffic and to make the most impact on each visitor.

<p>Today you'll set up a Google Analytics account, plus you'll create and insert the Google Analytics code to begin tracking traffic on your Web page.</p>

Did that marketing campaign or email blast cause an uptick in site visits? If you set date ranges for your Analytics data, you can track traffic within a certain month, week, day, or even hour. Today you'll also use filters and sorting tools to customize your view of your Google Analytics data, so you can see and understand all the information you need (and ignore the rest).

You can use Google Analytics' reporting tools to create your own versions of existing reports&mdash;just the information you want, when you want it. Today you'll set up report categories and design custom reports from scratch.

Have you ever overhauled your website or your marketing campaign and then wondered if your changes would even make a difference? Today you'll further customize existing and new reports by adding filters&mdash;focusing your report's data on very specific activity by certain visitors to your site. You'll find out how to time your reporting to reflect changes in site traffic attributed to promotional activity, social media, and changes in site content.

This lesson focuses on Google Analytics' Webmaster Tools&mdash;from the verification process, through which Google Analytics recognizes your account as belonging to a webmaster, to configuring and viewing webmaster reports. These reports include information on your site's search engine optimization&mdash;tracking your efforts to be more friendly to search engines and therefore searchable by more people online.

Now that you've improved your site, why not promote it? It's time to learn how to set up Web campaigns through Google AdWords. By the end of this lesson, you'll know how to track the impact of campaigns and AdWords advertising through specially created Google Analytics reports.

You know how important it is to set goals in the rest of your life. In this lesson, you'll develop Google Analytics Goals for building traffic to your website. You'll set up Goals, establish Goal values, and monitor your progress. In addition, you'll learn to run reports that show Goal settings and outcomes. What you learn today will help you increase site traffic and make that traffic more effective&mdash;by attracting more visitors, keeping them for longer periods, and turning visits into clicks and other actions.

Google Analytics data is immediate . . . and in this lesson, you'll learn exactly what that means. You'll view data in real time, within seconds of when visitor activity occurs. You'll also learn about intelligence events and set up custom alerts to find out about special activity on your sites. Lesson 9 shows you how to takes quick, decisive action to improve website traffic and visitor responsiveness!

It's time to build a dashboard&mdash;to create a workspace for running reports, accessing Analytics data, and making Google Analytics feel more like "home." You'll add metrics to measure your most important statistics; widgets to provide quick views; and pie charts, timelines, and tables to customize your dashboard view.

Today we'll delve into the Admin interface. You'll learn to view established Google Analytics accounts, add users, and control access to Analytics data. Plus you'll be able to manage your Google Analytics profile&mdash;including Webmaster Tools, which lets you control website code and improve your site's searchability. By the end of this lesson, you'll navigate the Admin section with confidence.

Now that you're an Analytics expert, it's time to share some of that data you've collected and some of the configurations you've created. Today you'll learn how to email reports to colleagues and export data for use in other applications. You'll also customize the settings that control the sharing of Analytics reports and data.

Laurie Fuller

Laurie Fuller

Laurie Fuller has been teaching people to use computers, software, and the Internet for more than 15 years—including personally training thousands of students, writing hundreds of training manuals, and authoring and co-authoring more than 30... Read more Read Laurie Fuller's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Explore Google Analytics you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Check out the following courses related to Explore Google Analytics:

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Explore Google Analytics

$599
$389AUD
Save 35%
Write and publish Your Own Self-Help Books Online Course | Vibe Learning
 

Write and publish Your Own Self-Help Books

Picture of Write and publish Your Own Self-Help Books
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 558 Students

Learn how to position your self-help book for success, write a persuasive proposal for agents and publishers, and use storytelling techniques to make your message compelling.

Are you serious about becoming a published self-help book author—and are you ready to roll up your sleeves and get to work? Then this course is for you!

One of the most important secrets in publishing is that writing self-help books is different from writing books in other genres. That's because in this genre, you can land a writing contract before you complete your manuscript. In these lessons, a New York Times bestselling author shares the secrets for turning a book idea into a winning proposal to sell to publishing houses.

First, you'll learn about two of the most important players in the publishing industry—literary agents and acquisitions editors. You'll discover what they're looking for and find out how to maximise your chances of landing a contract.

Once you understand how the book industry works, you'll explore the three crucial criteria for selecting a topic for your first self-help book. You may even discover that you have more than one book in you! You'll also investigate the pros and cons of collaborating with other writers or having your book ghost written.

Next, you'll conduct a market survey of your key competitors and strategise how to position your book to sell. Then you'll find out the biggest secret for turning a self-help book into a top seller: a great hook! You'll learn the four characteristics of a good hook, and create your own sensational hook.

At this point, you'll get down to business and focus on writing your book. You'll confront one of the most challenging parts of writing a book—putting your life experience and insight into a concise, linear book format. You'll learn how to structure your book, how to speak directly to your readers, and how to use compelling stories to illustrate your message. To wrap up your writing practice, you'll create a dynamic chapter opening and learn how to write a chapter ending that keeps your readers engaged.

As you follow the step-by-step instructions in these lessons, you'll create a polished proposal package consisting of a proposal summary, a writing sample, a press kit, and supplemental information. By the end of the course, you'll have everything you need to start selling your book—and you'll know exactly what agents are looking for in a first-time author!

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In this first lesson, you&rsquo;ll learn one of the most important secrets in self-help publishing&mdash;that self-help books are different from all other writing genres, making it possible for you to land a writing contract before you complete your manuscript! First, you&rsquo;ll get some surprising advice about what not to do as you start this process, and then you&rsquo;ll take a tour of the world of self-help publishing. Once you understand how this industry works, you&rsquo;ll trace the steps you&rsquo;ll take as you turn your idea into a winning proposal to sell to publishing houses leading&mdash;hopefully&mdash;to your first book contract! By the end of this lesson, you&rsquo;ll know all of the elements required in a strong proposal and understand exactly what you need to do to get your work published.

You might be surprised to find out that some of the most successful self-help authors have made a lot of mistakes in their lives! The difference between a &ldquo;winner&rdquo; and a &ldquo;loser&rdquo; isn&rsquo;t the number of failures, but whether you learn from these mistakes. In this lesson, you&rsquo;ll explore your own manuscript-worthy mistakes and learn the three criteria for selecting a topic for your first self-help book. You may even discover that you have more than one book in you! Finally, you&rsquo;ll learn how to write your own success story that includes five crucial phases so you can begin to turn your experience into a system that can help others.

You've got your idea for a book, but will anyone want to buy it? In this lesson you'll learn how to make an informed assessment of current publishing trends so you can test the waters for your future book. You'll use a model that is helpful when discerning when your book would be best published, and then conduct a market survey of your key competitors on the market today. By the end of the lesson, you'll have a concise summary of the publishing market that you can add to your publishing proposal.

Do you have credibility? In this lesson, you'll gain the insight you need to answer this question with confidence. You'll start by learning more about the various ways authors establish their credibility&mdash;through education, professional expertise, personal experiences, and affiliations. Then you&rsquo;ll look at authors in your subject area to see how they established their authority. This will give you the information you need to examine your own credibility, locate areas that need to be strengthened, and develop a game plan for doing just that. You&rsquo;ll use these new insights to create two versions of your author bio: a short paragraph for the body of your proposal and an extended bio to include in your publishing package.

In Lesson 5, we&rsquo;ll take a look at the most important people in your life&mdash;your prospective readers. Yes, you must impress your agent and editor, but even if your book is published, without readers to buy your books, your efforts won&rsquo;t be successful. Essentially, a self-help book is a conversation between you and your readers, except you&rsquo;re the only one talking. The readers answer you back by either buying, or not buying, your book. You&rsquo;ll see that everything in your book must speak to your readers&rsquo; needs and interests. Without a clear understanding of your audience, you'll probably miss the mark. Finally, you&rsquo;ll develop a clear definition of your primary and secondary audiences that will be used in your proposal package.

With this lesson, you get to the heart of the course as you begin to explore the content and structure of your book. You'll confront one of the most challenging parts of writing a book&mdash;putting your life experience and insight, which is multifaceted, into a concise, linear book format. To triumph over this challenge, you&rsquo;ll explore the creative process and begin to identify your own strengths and weakness as you consider how to cooperate with your own process. Lastly, you'll see the difference between setting a goal or a &ldquo;what&rdquo; and a method to achieve that goal or a &ldquo;how.&rdquo;

In today&rsquo;s lesson, you will learn about two levels of structure present in most self-help books: the overall structure that will become your table of contents and the structure of each chapter. You&rsquo;ll gain a working knowledge of the four structure models most self-help book authors use. Don&rsquo;t expect to sit back and absorb knowledge in this lesson! By the time you&rsquo;re finished, you'll have a completed structure for your book and for the first chapter, which will serve as your writing sample.

With a good hook, your book has the best chances of getting published and onto the shelves of bookstores where excited readers will discover their new favorite author&mdash;you! In this lesson, you&rsquo;ll learn that a good hook is comprised of words that mean something specific to your readers. This might seem obvious, but it requires careful and creative thought to match your hook with your topic and your specific audience. You&rsquo;ll learn the four characteristics of a good hook. After studying and rating hooks in other books, you&rsquo;ll be ready to create a sensational hook for your book&mdash;which you'll do in this lesson&rsquo;s assignment.

In today&rsquo;s lesson, the information you want to share will move from inside your head and onto the page as you begin to draft your sample chapter. You'll start by thinking about the tone you want to set and exploring how it can meet the needs of your audience. Once you&rsquo;ve set the tone, you'll follow your outline and write a first draft of your paragraphs!

This lesson and the next will demonstrate the importance of using stories that help readers relate to your message. You&rsquo;ll explore the four purposes of stories which are to engage, illustrate, inspire, and motivate. You&rsquo;ll discover the many places you can find great stories and learn how to include them without violating other people&rsquo;s privacy. In addition, you'll explore &ldquo;voice&rdquo; in a story: first person, second person or third person. The chapter will wrap up by showing you how to determine how many stories you will need to include in your writing sample.

In this lesson, you return to the craft of storytelling by exploring how the five-part story structure discussed earlier in the course shapes not only your success story, but also any other success stories you include, as well as the overarching structure of your book. You&rsquo;ll identify where your first draft needs story illustrations. Starting at the easiest place in each story, you&rsquo;ll write your first draft of each story along with transitions that introduce and conclude each story so that your chapter will read seamlessly. Finally, you&rsquo;ll write a dynamic chapter opening and learn how to write a chapter ending that keeps your reader engaged and motivated to continue reading on.

The last lesson in this course pulls all of the pieces together. You'll finish writing all sections of your proposal, including the final summary and an annotated outline. Then you'll put all of the information you've gathered and written throughout this course into a proposal package with a professional, simple format. Once you're armed with your book proposal, it's time to take your first step into the publishing world as you gain tips on how to find an agent who will help take you to your ultimate goal: a book contract!

Carmen Berry

Carmen Berry

Carmen Berry, a New York Times bestselling author, has written more than 20 books published by houses such as HarperCollins, Simon & Schuster, and Penguin. She has appeared on high-profile television and radio programs including OprahRead more Read Carmen Berry's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Write and publish Your Own Self-Help Books you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Write and publish Your Own Self-Help Books:

Discover more online courses

Recently viewed products

Picture of Write and publish Your Own Self-Help Books

Write and publish Your Own Self-Help Books

$599
$389AUD
Save 35%