Explore Google Analytics

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$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
605 Students

Learn how to track and generate traffic to your website, create reports, and analyze data with Google's free, state-of-the-art Web analytics tools.

Nearly every business and non-profit organisation has a website, and probably a Facebook page and a YouTube channel. Individuals have them too, to promote ideas, to share a vision, or to educate the public. No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. Why else go to the trouble of sharing them?

In this course, you'll learn to use Google Analytics to make the most of your online traffic. You'll see how you can track not just the traffic to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.

The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you'll need to add to your website's pages to begin tracking your visitors, you'll learn everything you need to know to get everything you can from the data that Google Analytics provides. You'll even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In this lesson, you'll learn what Google Analytics is, what it does, and who benefits from its use—individuals with personal websites, businesses selling products and services, and nonprofit and informational websites working to get their message across. You'll look at the key reports that Google Analytics provides. Also, you'll find out how all those visits to your site turn into data you can use to increase traffic and to make the most impact on each visitor.

Today you'll set up a Google Analytics account, plus you'll create and insert the Google Analytics code to begin tracking traffic on your Web page.

Did that marketing campaign or email blast cause an uptick in site visits? If you set date ranges for your Analytics data, you can track traffic within a certain month, week, day, or even hour. Today you'll also use filters and sorting tools to customize your view of your Google Analytics data, so you can see and understand all the information you need (and ignore the rest).

You can use Google Analytics' reporting tools to create your own versions of existing reports—just the information you want, when you want it. Today you'll set up report categories and design custom reports from scratch.

Have you ever overhauled your website or your marketing campaign and then wondered if your changes would even make a difference? Today you'll further customize existing and new reports by adding filters—focusing your report's data on very specific activity by certain visitors to your site. You'll find out how to time your reporting to reflect changes in site traffic attributed to promotional activity, social media, and changes in site content.

This lesson focuses on Google Analytics' Webmaster Tools—from the verification process, through which Google Analytics recognizes your account as belonging to a webmaster, to configuring and viewing webmaster reports. These reports include information on your site's search engine optimization—tracking your efforts to be more friendly to search engines and therefore searchable by more people online.

Now that you've improved your site, why not promote it? It's time to learn how to set up Web campaigns through Google AdWords. By the end of this lesson, you'll know how to track the impact of campaigns and AdWords advertising through specially created Google Analytics reports.

You know how important it is to set goals in the rest of your life. In this lesson, you'll develop Google Analytics Goals for building traffic to your website. You'll set up Goals, establish Goal values, and monitor your progress. In addition, you'll learn to run reports that show Goal settings and outcomes. What you learn today will help you increase site traffic and make that traffic more effective—by attracting more visitors, keeping them for longer periods, and turning visits into clicks and other actions.

Google Analytics data is immediate . . . and in this lesson, you'll learn exactly what that means. You'll view data in real time, within seconds of when visitor activity occurs. You'll also learn about intelligence events and set up custom alerts to find out about special activity on your sites. Lesson 9 shows you how to takes quick, decisive action to improve website traffic and visitor responsiveness!

It's time to build a dashboard—to create a workspace for running reports, accessing Analytics data, and making Google Analytics feel more like "home." You'll add metrics to measure your most important statistics; widgets to provide quick views; and pie charts, timelines, and tables to customize your dashboard view.

Today we'll delve into the Admin interface. You'll learn to view established Google Analytics accounts, add users, and control access to Analytics data. Plus you'll be able to manage your Google Analytics profile—including Webmaster Tools, which lets you control website code and improve your site's searchability. By the end of this lesson, you'll navigate the Admin section with confidence.

Now that you're an Analytics expert, it's time to share some of that data you've collected and some of the configurations you've created. Today you'll learn how to email reports to colleagues and export data for use in other applications. You'll also customize the settings that control the sharing of Analytics reports and data.

Laurie Fuller

Laurie Fuller has been teaching people to use computers, software, and the Internet for more than 15 years—including personally training thousands of students, writing hundreds of training manuals, and authoring and co-authoring more than 30... Read more

Read Laurie Fuller's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the Explore Google Analytics you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Explore Google Analytics

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Teaching Children to Read

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
9236 Students

A learning specialist shows you how to raise a successful reader and writer.

Take this opportunity to find out how children really learn to read and write. Explore current research that cuts through the media messages about reading wars and the right way to teach children. Learn by reading stories about children, doing interactive assignments, and exploring the latest in parent and childcare information. You will see everyday children's play with a new eye as you understand how play can connect to literacy.

You'll learn how a child becomes literate from the moment of birth. First, you'll investigate the many things a child's growing mind must do to make sense of the written word and create writing. From there, you'll explore the development of reading and writing from infancy to the early school years. You'll know what problems to look for and how to assist a struggling reader. You will see how you can boost literacy growth during daily routines and child's play.

Gain confidence in your ability to guide a child's literacy development, and take pleasure in seeing how even the littlest events can lead to really big steps in reading and writing success.

In our first lesson, I'll introduce you to the course philosophy and our objectives. Then I'll provide examples and anecdotes to show you some of the many ways we all interact with reading in our daily lives. We'll explore the history of reading instruction so that you'll understand where research has taken us.

Just as a child communicates with us before using words, young children initiate many literacy-related activities before they actually read and write. In this lesson, I'll reveal the language skills that have the greatest impact on a child becoming a successful reader and writer. You'll end this lesson with a new understanding of the complexities of language development. You'll also see any child's language skills in a new light.

We all get excited when children learn their ABCs. But what role does this skill play in becoming a reader and writer? And what does it really mean to know your ABCs? Today we'll uncover the differences between rote memory, knowledge of sounds and symbols, phonemic awareness, and how all these things come together for the early reader.

While attention and literacy may seem like big words for little people, the way a child's brain is attending to print in his world has a huge impact on reading, writing, and learning. In today's lesson, you'll learn about different types of attention and the importance of having an organized thinking system in order to learn about print. These discoveries may shed some light on your thinking, too!

Today you'll discover what's happening when a child works to store information in memory. By the end of this lesson, you'll realize how important it is to store information in some sort of order, and also how to get things out of memory again once they're put away. You'll then be able to watch a young reader with a new awareness of how this skill impacts her success.

You'll understand what understanding is all about in today's lesson. How does a child make sense of what you read to him or what he reads to himself? In this lesson, we'll explore the many skills a child needs to understand text. Just because a child can say a word doesn't mean he knows the word when reading it. After this lesson, you'll know why!

While we'd never want or expect a child under two to read, much pre-literacy work goes on during the early years before a child is really even talking. In today's lesson, you'll learn how infants grow to become readers. We'll explore the many emerging literacy processes that occur during the first two years of life. Then I'll fill you in on numerous activities that you can do during this period to build literacy skills. Put away the flashcards—these activities are way more fun!

Today we'll explore the sequence of skills that brings toddlers and preschoolers to the threshold of becoming true readers and writers. You'll learn why you should read that favorite story one more time, with enthusiasm! In fact, once you understand how much this repetition is helping your child's literacy, you'll want to read it a dozen more times. I'll provide examples of pre-writing and reading in this lesson, too.

Research shows that we all learn literacy skills in pretty much the same order. In today's lesson, I'll show you that order, and then I'll explain why it's okay if your child doesn't meet these milestones by a specific age. This lesson will guide you through the evolution of reading and writing letters, words, sentences, and then complex ideas.

How do all of these pieces come together to produce an able reader? By the end of this lesson, you'll know what fluency looks like when a young child is successfully reading. We'll also look ahead to a child's future growth. Literacy skills continue to develop so a child can be successful with literacy activities throughout school and life. Today's lesson will help you experience fluent reading through the eyes and mind of a blossoming reader.

Now that you know all about the mental processes and learning sequences that lead to becoming a writer, I'll show you many activities that demonstrate how the complex skill of writing emerges. You'll learn what to watch for and how to assist a child who's becoming a successful scribe.

What's going on when a child isn't reading or writing when you expect him to? By the end of this lesson, you'll know how to assist a child who struggles with literacy learning and how to locate resources for assistance. We'll also discuss learning differences to help you enjoy the strengths of a child who may be a little slower to master reading and writing than her peers.

Kt Paxton

Kt (Katie) Paxton is a certified teacher with a Master's Degree in Education focusing on Learning and Technology. She has more than 15 years of classroom experience and has been an online instructor since 2003. She also owned and managed a home da... Read more

Read Kt Paxton's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I had a wonderful time taking this course. I learned a lot about how children become fluent readers and writers. I have started to put my new knowledge to practice with my six year old. Thank you for the wonderful experience.

Verified Student

I have an almost 3 yr. old and almost 1 yr. old. We are planning to home school so I wanted to take a course to help me identify the steps of literacy development. What a great course. I LOVED KT and plan to take more of the courses that she offers. Thanks for this. My children will definitely benefit from it and the best part is I didn't have to leave home!!

Verified Student

I have to say that I was nervous about taking an online course, but this course was user-friendly, informative, and very enjoyable. The lessons were just the right length and presented in a way that really mimicked a classroom atmosphere...I was really impressed by the practical activities suggested and the useful supplementary materials. I have a wealth of new knowledge to help me with my future teaching and parenting.

Verified Student

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The Learning Environment

From the moment that you enrol in the Teaching Children to Read you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.