Increasing Search Engine (SEO) Positions

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
7893 Students

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimisation (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximise results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyse websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimised for each of those words. Then, using one simple formula, you'll be able to optimise your site the way the pros do.

It's time to optimise your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content...legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analysers to determine how often your primary keyword should appear.

Domain names and filenames play a big part in successful search engine optimisation. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimised landing pages.

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

You've optimised your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

<p>It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.</p>

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Chris Minnick

Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to F... Read more

Read Chris Minnick's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.

Verified Student

Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.

Verified Student

Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.

Verified Student

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The Learning Environment

From the moment that you enrol in the Increasing Search Engine (SEO) Positions you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Increasing Search Engine (SEO) Positions

$599

$389AUD

Save 35%

Start Your Own Small Business

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
7877 Students

Stop dreaming and learn how to start your own successful small business.

Learn how to take your dream of starting a business and put it into action. In this class, you'll learn everything you need to know about starting a business. You'll begin by discovering the tricks to picking the right opportunity for you. Next, you'll learn how to develop proven marketing techniques to easily build sales. Since every business needs money, we'll discuss traditional and nontraditional financing options. Finally, you'll learn easy-to-implement employee-management procedures and how to write business policies that help you build your business.

You, as a business owner, need to manage all your limited resources. One resource that often gets overlooked is your time. In the final lesson, you'll learn time-management techniques especially for entrepreneurs. While taking this course, you'll discover the secrets that separate the successful entrepreneurs from the struggling ones.

If you've dreamed about starting a small business but didn't know where to start, you've come to the right place! In this first lesson, you'll learn why you should start a business, why now might be the perfect time to do it, and what separates successful business owners from those who remain dreamers.

Today, you'll find out about the three different ways to start a business. We'll explore the advantages and disadvantages of buying a franchise, buying a business, and starting a business from scratch.

No matter what business option you're leaning toward, you must find and exploit your unique selling proposition (USP). Your USP is the reason a customer would do business with you instead of someone else. In this lesson, you'll develop your USP. Then you'll discover the single most valuable asset in your business and how it can create all the wealth you'll ever want.

Alan Lakein, a leading expert on time management, says, "Failing to plan is planning to fail." Today, you'll learn all the advantages of having a written business plan. You'll see how it helps you take advantage of more opportunities and keeps you focused on achieving your goals. If you need to find financing for your business, having a business plan becomes twice as important.

Once you've chosen the business opportunity you're going to pursue, you'll need to legally set up your company. To do that, you'll have to choose whether to be an S-corporation, a corporation, or a limited liability company. Each of these structures has advantages and disadvantages. In this lesson, you'll find out how to decide which one would work best for you.

Unless you have your own vault of money for marketing, you'll need to know the best way to spend limited resources to create the most sales. As a future business owner, you need to understand the importance of direct-response marketing along with tracking and testing. You'll learn about those things today as you discover how to expand marketing efforts that work and cut or improve those that are ineffective.

In this lesson, we'll continue discussing marketing as we explore the pros and cons of two main forms of it: advertising and publicity. We'll take a detailed look at free publicity because it's one of the most cost-effective ways to market your business.

No one can run a business effectively without proper accounting and financial statements. But few business owners take the time to understand the basics of bookkeeping. Today, we'll walk hand-in-hand with an actual business owner as she sets up her accounting records. By the end of this lesson, you'll know the basics of accounting and be able to analyze and develop your own financial statements.

Most new business owners need to find money to start their business. In this lesson, you'll find out the most common, traditional ways to fund a business and a few nontraditional ways as well. Whichever method you choose, your desire to get your company going is what will make the difference. Many people give up too soon or don't use the feedback from a funding source to improve their plan. You don't have to be one of them!

Employees can make or break a business. Just think about businesses you wouldn't use again because of the service the employees provided. Bad employees can cost a company thousands of dollars, and you, as an owner, won't have the luxury of hiring and training employees on an ongoing basis. Hiring, training, motivating, and parting with employees are all complex processes. Today, you'll learn tips that make them easier.

Having effective business policies in place helps your business run efficiently. It also gives your employees a framework for knowing what's expected of them. By the end of this lesson, you'll be able to develop your own business policies, including sexual harassment and ethics policies. We'll also discuss creating an employee manual.

To ensure success, business owners need to be able to use limited resources efficiently. In this final lesson, we'll focus on how best to manage your time, relationships, and personal financial position. You'll leave this course knowing you've done all the preliminary groundwork to get your business off to a good start.

Kris Solie-Johnson

Kris Solie-Johnson, chancellor and president of the American Institute of Small Business, best-selling author, educator, speaker, and mother of three, is an energetic and passionate entrepreneur. Her books are in public libraries, high schools, co... Read more

Read Kris Solie-Johnson's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

As an artist with limited business sense, this was the perfect course for me to take. Kris took a lot of the mystery out of starting a small business. Her teaching style was very friendly and easy to comprehend. Thank you!

Verified Student

Excellent instructor - excellent course! I thoroughly enjoyed taking this class and can't wait to use the information I learned to start setting up my own small business. Thanks for the opportunity for me to be able to take this class. It was very little effort on my part to complete it, but what I learned will stay with me a lifetime.

Verified Student

I enjoyed the course and although I own a small business already, I learned some very important tips.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Start Your Own Small Business you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now