Increasing Search Engine (SEO) Positions

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$389

AUD

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$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
7893 Students

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimisation (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximise results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyse websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimised for each of those words. Then, using one simple formula, you'll be able to optimise your site the way the pros do.

It's time to optimise your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content...legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analysers to determine how often your primary keyword should appear.

Domain names and filenames play a big part in successful search engine optimisation. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimised landing pages.

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

You've optimised your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Chris Minnick

Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to F... Read more

Read Chris Minnick's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.

Verified Student

Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.

Verified Student

Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.

Verified Student

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The Learning Environment

From the moment that you enrol in the Increasing Search Engine (SEO) Positions you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Increasing Search Engine (SEO) Positions

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Learn to Play the Guitar

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
1301 Students

Master basic guitar skills and become the musician you've always wanted to be.

Learn to play guitar, and become the musician you've always wanted to be! In these fun and informative lessons, you'll build basic guitar skills step-by-step with the help of hands-on exercises, audio and video recordings, and detailed illustrations.

First, you'll get to know all the parts of your guitar, from frets to strings, and learn how to tune your instrument. After that, you'll explore the fundamentals of music notation and find out how to produce clear, beautiful notes and chords. You'll also discover how to control your rhythm, tempo, and volume, and how to express yourself artistically. The classical guitar skills you'll master in this course will allow you to play any style of music, from hard rock to country-and-western.

And that's not all! Good guitar players know that the secret to making beautiful music is to practice, practice, practiceâ€”so that's what you'll do. You'll make rapid progress as you follow a carefully planned practice schedule that reinforces each new skill you learn.

Whether you're a beginner or an intermediate student, this course will take your musical talent to the next level. By the time you're finished, you'll be well on your way to becoming a skilled guitar player.

In your first lesson, we'll talk about the fundamentals for making music with a guitar. You'll get to know your instrument, realize the benefits of the proper playing position, explore methods for tuning, and discover how to achieve the correct right-hand position. You'll also learn a few playing techniques for producing clear, beautiful notes. This is the first step toward becoming a guitar player. By the end of the lesson, you'll be sitting comfortably and playing notes on your guitar!

Want your guitar to sound as beautiful as it looks? In this lesson, you'll learn basic techniques for creating beautiful-sounding notes when you play. We'll be talking about basic music notation and rhythmic note values—and I'll teach you how to interpret these rhythmic note values so you can play your music in rhythm. By the end of this lesson, you'll be reading and playing guitar music!

In this lesson, you'll learn how to identify bass and treble string notes on the music staff, and I'll teach you the concept of arpeggios for finger picking the bass and treble strings. We'll explore how to play simple music studies in rhythm, and we'll discuss how to recognize new music notations and rhythmic values. Of course, you'll have multiple opportunities to apply these new understandings throughout this lesson, and you'll continue to develop your overall proficiency.

You've got the right hand down. Now it's time to learn about your left hand. In this lesson, I'll teach you how to establish the correct left-hand position and the details that go into pressing your left-hand fingers against the strings. You'll also learn to identify the E1 string notes on the music staff and you'll begin playing simple exercises that include open strings. I'll also introduce you to stretching exercises that will enhance the range of motion in your fingers. And we'll discuss a few new music notations and terms!

In this lesson, you'll discover new notes on your B2 string, and you'll explore the details that go into creating harmony between the B2 and E1 string notes. I'll show you how to combine your newfound notes together with open strings to play more complex music, allowing you to improve your skill level. You'll also learn about the musical term legato, the facing repeat sign for music with multiple endings. And you'll discover a new time signature, the concept of the pick-up note.

Today, we'll begin by focusing on the G3 string. You'll learn notes on the G3 string, be able to identify their location on the music staff, and then practice creating harmony between all three treble string notes to play more beautiful music. You'll learn about rests and their corresponding symbols, find out about music in two voices, and discover techniques that will allow you to gain more control over the way your music sounds.

We're going to discuss accidentals (sharps and flats) in music today. You'll learn to identify their symbols and apply them to play more interesting and beautiful music. You'll also learn about sixteenth notes and the associated rest symbol, and I'll give you an exercise so you can apply this rhythmic value. We'll conclude the lesson by examining a scale and discussing why scales are important to your development as a guitarist.

This is where things begin to get exciting! In this lesson, we'll examine techniques for playing two notes together. You'll discover a new time signature and various ways of playing this rhythm in music. You'll learn how to use guide and pivot fingers to create smooth chord transitions. And you'll continue to build on your skills by learning new music and right-hand exercises.

We're going to discuss open string equivalents today, and you'll learn to identify their location on the music staff and on the fret board. We'll also take a look at a few new notes, and you'll discover other possible ways of playing two notes together to further understand the value of playing with correct right-hand fingering. We'll examine how to read other repeat markings and signs that direct you through the music. And finally, we'll conclude with a technical exercise to help build coordination and develop stretch range in your fingers!

Today, you'll learn more about tempo and how it's used to create musical expression. You'll continue to build on your understanding of correct left- and right-hand fingering, we'll examine triplets, and you'll learn how to count and play this new rhythm in various time signatures. We're also going to discuss volume in this lesson, and you'll experience how to use volume to add expression to your music. And, of course, you'll continue to develop your overall coordination. See you on the inside!

In today's lesson, you'll learn about dynamic markings so that you can further express your music. We'll examine the technique for playing three notes together, and you'll continue to build on your understanding of correct right-hand fingering. You'll also discover ways to minimize unwanted sounds that naturally occur when you're playing, and you'll practice a new exercise that will help to increase your skill level.

In your final lesson, I'll introduce you to dynamic tempo terms that will help you artistically express your music. You'll find out how accenting notes can define the melody and reveal other hidden voices in the music to add nuance and interest. You'll discover how to play four notes together, and we'll discuss techniques for strumming through the strings so you can finish a song with flare. I'll also leave you with a final song that incorporates many of the terms and techniques you've learned in this course so you can continue practicing and improving your skills!

Edward Burns

Edward Burns, a university graduate in classical guitar performance, has a gift for helping students discover their inner guitarist. A “born musician,” Edward has an extensive musical background as a professional performer, instructor, composer, a... Read more

Read Edward Burns's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

You've exceeded my expectations! I've really enjoyed this class. I didn't realize that so much could be offered online. The video demonstrations made it all possible.

Verified Student

I was energized by the course content and the easy going style and humor of Edward Burns. He brought the course to life and made the course a terrific experience. This is the best online course I ever took. If you ever offer a next level of guitar playing, count me in. Thank you.

Verified Student

I loved Mr. Burns writing style and presentation of this course. I was wondering how a guitar course would be effectively taught online and found that this format worked. I really enjoyed the notes of encouragement as well. I thought that there was a lot of material covered for an introductory course. I’ve had folk guitar training in the past as well as many years in singing groups, so I was very familiar with much the material beforehand but was looking for a course specifically in classical guitar…It was perfect for me…Thank you!

Verified Student

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The Learning Environment

From the moment that you enrol in the Learn to Play the Guitar you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.