Increasing Search Engine (SEO) Positions

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
7893 Students

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimisation (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximise results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyse websites and create results pages. We'll discuss savvy and not-so-savvy search methods, and you'll learn about common search mistakes that can benefit you.

You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

You've created a sitewide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often Web surfers have searched for certain keywords, and you'll figure out how many other websites are optimised for each of those words. Then, using one simple formula, you'll be able to optimise your site the way the pros do.

It's time to optimise your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content...legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analysers to determine how often your primary keyword should appear.

Domain names and filenames play a big part in successful search engine optimisation. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Finally, you'll learn how to responsibly create optimised landing pages.

People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss spamway pages and Web page cloaking scripts—both of which are bad ideas.

You've optimised your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

<p>It's time to track your progress by completing a postsubmission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. I'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.</p>

What's your site's PageRank number? And what's the most important external factor in search engine rankings? We'll explore these questions in Lesson 11 as we discuss promoting your site. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including noncompeting links, newsgroups, bulletin boards, link exchange programs, banner ads, and email signatures.

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

Chris Minnick

Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to F... Read more

Read Chris Minnick's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.

Verified Student

Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.

Verified Student

Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.

Verified Student

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The Learning Environment

From the moment that you enrol in the Increasing Search Engine (SEO) Positions you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Increasing Search Engine (SEO) Positions

$599

$389AUD

Save 35%

Be Funny!

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
2516 Students

Learn how to use humor to speak more effectively, write better, and increase your popularity.

The ability to create humor is a skill many people don't have, yet wish they did. If you're interested in learning how to come up with jokes or witticisms on the fly, punch up dull material for an audience, or make a living as a comedy writer, this course will get you going.

Your instructor, an experienced comedy writer and working actress, will guide you through a wide range of comedic sources. You'll learn how to write a one-liner, use physical humor, target your audience, find the humor in everyday events and much, much more.

Once you've learned some of the methods of creating humor, you'll be ready to apply it to all aspects of your life. Punch up speeches and presentations so that the audience is instantly on your side. Mix laughter with learning in the classroom, and watch your students' attention spans grow. Add some humor to your web page and watch the hits explode as word gets out. Use your newfound sense of humor to entertain your friends, meet interesting people, and even make new friends!

For the aspiring comedy writer, there are invaluable techniques for finding the methods that work consistently and without the worries of whims, moods or blocks. There is even a section on marketing your humor, giving you the inside information you'll need to find your niche.

Learning should be fun, and this course is no exception. Filled with opportunities to laugh as you learn, ""Get Funny"" promises an entertaining and informative learning experience.

We'll start the course with a capsule review of comedy's roots. From ancient Egyptian graffiti to slapstick Viking sagas, humor has been a part of our world since humans first walked erect and realized that their hands were now free to applaud Ogg, that funny guy in the 9th cave.

"It's funny because it's true." Honing your powers of observation is the first step toward sharpening your wit. This lesson will help you understand some of the secrets of the great observational comics like Steven Wright, and Jerry Seinfeld. Bring a notebook, a pair of eyes, and a willingness to use them.

Now that you've observed reality, you need to learn to look at the world sideways and apply that knowledge. Clever wordplay can be a fast-track to a laugh. In today's lesson, you'll learn how to construct a joke, write a pun, twist a cliché, use the unexpected, and begin to dazzle with your humor.

Today we'll look at absurdity and exaggeration—two time-tested and wonderful sources of comedy. Absurdity is about finding your inner strangeness. Exaggeration is a major source of comedy. Really. It's HUGE.

Low humor, mean humor, sexual innuendo, bathroom humor—let's face it, they're all really easy. But do you need these crutches? Heck yeah. This lesson also includes a discussion of mean humor and gallows humor. What do they all have in common? The ability to offend people. In today's lesson, you'll learn how to walk that line without stepping over it.

Today's lesson: Pop Culture, or "If I See One More Brady Bunch Reference, I'm Going to Throw a Football At Your Nose." Pop culture is a humorist's best friend. From television and movies, to music and consumables, to politics and social trends, you'll find a wealth of material to aid you in your quest for amusement.

Good slapstick or sight gags are tougher than you'd think. It's important to learn how to communicate without words. Few things are as memorable or as funny as a perfectly executed piece of visual humor. In today's lesson, you'll learn by looking at examples from the comedians of the silent screen to Lucille Ball and beyond.

Why think up original material when there's so much stuff out there you can just make fun of? Making fun of TV shows, movies, songs, social habits, or politicians can help you tap into brand new pockets of humor within you. Whatever your interests, there are opportunities for you to turn your wit toward the object of your admiration. This lesson will guide you in that quest.

Nothing hones your wit and pumps up those comic reflexes like improvisation. It's the perfect workout regime for the budding humorist. Today you'll learn the rules you need to follow to perform improvisational comedy—rules that can help you sharpen your wit and quicken your comebacks.

There are countless ways to use humor every day. This lesson will guide you through using your newly honed sense of humor in business and social situations. You'll find out the remarkable benefits laughter has on our health.

You know how to be funny, now let's apply it. Today we'll explore comedy writing. Using the example of writing a script for television, you'll learn the blow-by-blow process of how to write and sell a script from someone who's worked in the industry.

Now that you're a comic genius, you have an opportunity to cash in! In our final lesson, we'll explore some of the many markets open to you as a comedy writer: greeting cards, t-shirts, bumper stickers, comic books, comic strips and panels, gag writing, speech writing, advertising, print humor, and Web sites.

Joanna Sandsmark

Joanna Sandsmark graduated with honors from The University of Wisconsin - Madison with a degree in Communication Arts: Radio/TV/Film. As a voice actress, she's appeared in numerous commercial, industrial and animated projects, including the popula... Read more

Read Joanna Sandsmark's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

As a university professor, I have designed and taught online courses myself, so I wanted to see what it was like to be an online student. I have very much enjoyed the course and I have greatly appreciated Joanna's teaching style, her support, feedback and constant encouragement. As a result I have learned a lot, more than I expected to, about many different areas of life, connected by humour. Thank you very much, Joanna.

Verified Student

Joanna is a very funny gal whose experience in the comedy writing world gives the rest of us insight into how the mechanics of comedy work. I would recommend this class to folks who are looking for a patient, knowledgeable instructor willing to guide them toward more skillful comedy and writing creation. The best part is that they'll have a good time learning!

Verified Student

Thanks Joanna! I enjoyed the course and discovered I was funnier than I ever dreamed I could be. The gift of laughter must be right up there with health and love, and you helped us to discover that gift.

Verified Student

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The Learning Environment

From the moment that you enrol in the Be Funny! you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now