Basics of Business Finance

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
896 Students

This course will help you understand business environments, financial statements, and strategy so you can make more profitable business and personal financial decisions.

Are you interested in making better business decisions to increase your company's profits, move you up the corporate ladder, and help you reach a better, personal financial position? Then you need to take this course.

Using practical explanations and real-life examples, this course will show you how money flows through a typical business. You will learn the basics of how a business operates, including how to develop successful business strategies and how to use financial statements to make better business decisions.

Whether you're an employee, sales executive, supervisor, or manager, this course will help you understand basic financial information and use that information to make decisions that will positively affect your company's financial situation.

This is a business finance course for non-financial employees and managers. In this course, you will obtain significantly improved business acumen skills and financial understanding. Position yourself to be more confident in your business and financial decisions!

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In this first lesson, you'll learn the difference between financial knowledge and business acumen in a way that's easy to understand. You'll also be introduced to a few basic financial strategies and explore what business finance can do for you, your company, and your personal finances.

To gain a strong foundation in business finance, you need understand the basic business model, its components, and how they fit into the larger organization. You'll see how finances flow through the business and begin to master basic financial terminology. At the end of this lesson, you'll be able to apply what you've learned to your personal household and finances.

Do you know what ROI refers to? What's a Sales Forecast, and why is it so important? In this lesson, you'll learn these terms and many more. You'll also gain an understanding of financial forces, which provide a foundation for developing financial strategies and driving profit. You'll wrap up the lesson with a look at a very real example of the impact of unplanned expenses on the bottom line.

Financial statements can be one of the most mysterious parts of business finance. As you'll see, however, all you need is basic information about what is reported and why to make sense of the three basic financial statements. With this lesson under your belt, you'll be ready to take on the next crucial step in mastering business finance: recording and tracking the annual finances on these statements.

In this lesson, you'll gain a broader understanding of the first of the financial statements we'll be considering: the Income Statement. You'll visit the hypothetical company Bouncy Balls Incorporated (BBI), and examine its annual statement to comprehend what all these numbers mean. You'll also learn what's recorded on the Income Statement and how to analyze it using financial ratios to gain some valuable perspective on how BBI is doing.

Still working with the fictitious company BBI, you'll explore what information is included in the Balance Sheet, how it differs from the other financial statements, and how to analyze it using financial ratios.  You'll continue your work to determine BBI's financial position and see where changes in business strategy may be needed.

You'll finish your introduction to the basic financial statements as you review the Statement of Cash Flows. You'll see how financial personnel use this statement as you continue your tour of BBI. As you work through the Statement of Cash Flows, you'll start to put all of the information together to improve your understanding of BBI's financial position.

In this lesson, you'll listen in at a roundtable meeting of executives at BBI as they discuss the company's financial statements. The meeting offers a great opportunity for you to get an insider's look into how executives develop another component of a company's financial filings—the Management's Discussion & Analysis (MD&A). As you learn to interpret this filing, you'll gain valuable insights into how you can understand the "story behind the numbers" for any company.

Now you're going to put all of the financial knowledge you've gained during this course to work as you consider some strategies for improving BBI's financial condition. You'll explore how executives bring their financial knowledge in line with business needs to make solid business decisions that will have a positive impact on the company financials.

In this lesson, you'll tackle a key issue in business: cost cutting. Expenses are such a huge part of business. Here, you'll see how to use your new knowledge of financial reporting and your business acumen skills to develop strategies that have a positive impact on a company's bottom line.

Continuing your exploration of financial strategy, you'll use the decision-making process to examine the inventory situation at BBI and develop strategies to increase supply and production efficiencies. You'll also see how to develop strategies to improve the BBI cash position so that more things can be done to increase the bottom line.

Now that you've gone through various strategies to increase sales, decrease expenses, and better manage company assets, it's time to see how to complete an overall strategic analysis of an organization. You'll increase your ability to think "big picture" and see how to take advantage of opportunities in your workplace and personal life. This lesson focuses on using an analytical process called SWOT (Strengths, Weaknesses, Opportunities, and Threats) to develop strategies to move your business and your personal financial life in a positive direction. You'll also explore a process for successfully implementing the strategies you develop.

Matt Crabtree

Matt Crabtree earned his Bachelor of Science in Business, Information Systems Management, in 1999 and a mini MBA certificate from The School of Management in 2004. After many years in project management, office management, and business sales, Matt... Read more

Read Matt Crabtree's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

This subject is very important not only in business, but also in IT. As an IT professional, this class really helped me to understand about a company's business finance. I will take more classes related to the same subject.

Verified Student

The course was very helpful, in addition, I was inspired to use the concepts for my own personal finances.

Verified Student

This class was a great refresher for me, since it has been quite a few years since I had taken accounting classes in college. The information was presented well and the instructor got the information across in a way that I could relate to.

Verified Student

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The Learning Environment

From the moment that you enrol in the Basics of Business Finance you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Basics of Business Finance

$599

$389AUD

Save 35%

Marketing Writing for Business

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
6165 Students

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.

Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics.

Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

We'll start off our first lesson with a discussion about the purpose of marketing and the goals of writing, and then we'll talk about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do, and where we stand as we begin our exploration of this exciting field.

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, we'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Now that you understand image, what can you do with it? Building on Lesson 2, today we'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

It's a creative field, but certain projects require certain conventions. In today's lesson, we'll discuss how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

In this lesson, we'll gather up all the information we explored in the previous four lessons and put it all together. I'll illustrate how to apply everything you've learned so far as we develop an original writing project from start to finish.

Do you need to write in complete sentences? What is a complete sentence, anyway? In today's lesson, we'll go through a brief refresher on sentence construction, and we'll go over some guidelines for using fragments in business writing. You’ll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

You can't write without words! In Lesson 7, you'll learn to make accurate word choices. We’ll discuss the level of vocabulary appropriate for business writing, and you'll learn how to choose words that reinforce a project’s theme. We’ll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of our writing.

In today's lesson, we'll take a critical look on the inside. First we'll discuss how to develop "marketing" projects for audiences within a company. Then we'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, we’ll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

In Lesson 10, we'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Today, we’re back to putting it all together, but this time as editors. In Lesson 11, we’ll apply everything you’ve learned so far in the course, editing a project from beginning to end.

Marketing deals with images, so it's easy to lose sight of the truth. In this, the final lesson of the course, we'll go over some important considerations that marketing professionals need to think about.

Lisa Adams

Lisa Adams is an accomplished writer and editor specialising in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won num... Read more

Read Lisa Adams's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

As a marketing professional, I found this course to be very applicable to my everyday work. The grammar portion was particulary helpful, and made me more aware that I need to do more work in this area.

Verified Student

I found this course to be extremely beneficial as I am pursuing a career in the PR/Marketing field. The editing and proofreading chapter was very helpful and I apply what I've learned each day. I also enjoyed the writing style of the course and looked forward to each lesson as it was released.

Verified Student

I found your class to be very useful in my daily projects as a marketing brand manager. I've been able to strengthen the pieces I write, even in emails. I appreciated the direct and friendly style and the imaginative example sentences.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Marketing Writing for Business you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now