Marketing for Nonprofit

Picture of Marketing for Nonprofit
Now Only
$389
AUD
35% off
$599 AUD
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 2429 Students

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?

In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organisation's message and further its ideals and goals.

Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.

If your organisation relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In our first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. This will all be important to you because it will help you understand the role that marketing plays in your nonprofit organization and the benefits it can bring to those you serve.

In today's lesson, we'll explore how and why nonprofit marketing succeeds. You'll learn to tie benefits to features to create a winning marketing program for your organization. I'll show you how to set marketing goals and objectives—no more guessing for you! You'll also learn how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you'll think like a professional marketer, ready to take on any challenge.

Four marketing techniques work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in today's lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

In today's lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. I'll show you why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

In today's lesson, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Today, we'll look at three different ways to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

In today's lesson, we'll follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—your nonprofit.

Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program. We'll look at why you need to evaluate your program and how to do it.

Linda Kissam

Linda Kissam

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organisations and currently owns her own consulting company. She has taught both in the public and private sectors. A season... Read more

 Read Linda Kissam's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use.
Verified Student
If anyone says that the learning experience can't be "fun", I strongly recommend that they take a course with Linda Kissam. Material coverage was excellent, presentation was in an easily understood language and just all around fantastic.
Verified Student
I have learned so much from your lessons. I think the most important thing I learned was I cannot and should not create the marketing plan alone. So my first step will be to organize a Marketing Committee to create the marketing plan we need to move our organization forward. Your step by step lessons will be so helpful in making this Committee successful. I can't wait to get started. Thank you!
Verified Student
See More Reviews

The Learning Environment

From the moment that you enrol in the Marketing for Nonprofit you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to Marketing for Nonprofit:

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Marketing for Nonprofit

$599
$389AUD
Save 35%
InDesign CS6 Fundamentals Online Course | Vibe Learning
 

InDesign CS6 Fundamentals

Picture of InDesign CS6 Fundamentals
Quick Facts
  • Delivery Method Online
  • Professional Certificate
  • 24hrs Suggested Study Time
  • 3 Months Access
  • Tutor Support
  • Study On Any Device
  • 818 Students

Learn how to use Adobe InDesign CS6, the industry-standard desktop publishing software program, to design professional-quality letterheads, brochures, eBooks, and more.

In this Adobe InDesign CS6 class, you'll get hands-on desktop publishing training and come away knowing how to use this popular page layout software program to design and create professional-quality letterhead, business cards, brochures, PDF files that play movies, and more. You'll discover that you don't have to be a designer or an artist to produce professional-quality documents!

In each lesson, we'll cover an important aspect of InDesign CS6 as you prepare a range of print and online products for Natalie, the fictional owner of Natalie's Nautical Emporium. You'll get dozens of files to use in the lessons—partially completed InDesign files, as well as the graphics, images, fonts, and other content required for the project. And to check your work or troubleshoot any problems you encounter, you'll always get a copy of the finished InDesign project file.

Lesson by lesson, you'll explore the best ways to use the features in this program to create different types of material, how to organize and name your files, and how to reuse items such as colors and artwork. By the time you finish the course, you'll not only be comfortable with the tools and features that InDesign CS6 offers, you'll also know the most efficient ways to use the program to produce the materials you need for your own work, recreation, or hobbies.

 

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

Wouldn't it be terrific if you could use one program to create all the different types of print materials you need for your small business, organization, or family—such as letterhead, forms, and even brochures and business cards? Well, you can! We'll spend this first lesson going over all the different types of content you can produce with InDesign. We'll explore the InDesign workspace and tools, and then we'll get right to work on our first project—a logo for the fictional business we'll create materials for throughout this course!

Today, you'll learn all about starting and saving a new document. What's one of the most common types of print documents? If you said, "letterhead," you'd be right, and well on your way into this lesson's project. By the end of the session, you'll know how to choose settings for a new file, add background images, and organize your content to create a custom letterhead. You'll also add a second page to create a matching envelope. And as in all of our lessons, we'll go over how to use the specific colors, styles, and logo for our fictional business, but you'll be able to use the same techniques for your personal business or projects.

<p>Organization is a key ingredient in successful work of any kind, and it's critical to successfully using InDesign. In this lesson, you'll learn about organizing in two ways. First, you'll see how to use a <em>workflow</em>, or an order of operations for creating an InDesign publication. Then we'll go over how to organize materials on a page and how to use many of InDesign's tools for aligning, organizing, and laying out your content. In the process, we'll complete three projects: a sheet of address stickers, a sheet of business cards, and a reusable business card template.</p>

Many of your projects will use multiple pages with different layouts. Designing a catalog layout is the perfect way to learn these skills, and that's what we'll focus on today. We'll work with two different column layouts while exploring other InDesign features (like grids and document coordinates) that can help you lay out a page evenly. We'll also go over using graphic and text frame placeholders, so you don't have to add content to the page to see its layout. For a final touch of realism, we'll use placeholder text during the design process to give you a good idea of how a page will look when you're finished. You'll see how to add a graphic into an existing frame and make it fit, as well as how to add content instantly using a file called a snippet.

Managing text in precise and interesting ways is one of the big advantages of working with InDesign rather than a word-processing program. In this lesson, we'll begin a two-page brochure project that will take us two lessons to complete. In this first part, you'll learn different methods for adding text to your publication. Once the text is in place, you'll see how to check your text for typos and errors. We'll go over how to work with text in simple text frames and how to design threaded text (where the text slides through linked text frames on the page yet stays within the defined structure). We'll also use the Story Editor as an alternative to adding content in a layout view. You'll finish the lesson working with two columns in a single frame, and you'll see how to balance the content and auto-size the frame.

The two key elements in any print project are, of course, text and images. We went over text in our last lesson, so today, we'll finish up our two-page brochure project by going over just about everything you need to know about working with images&mdash;adding them to the page in different ways, adjusting their positions, and using various commands for coordinating their sizes, proportions, and frames. We'll begin by adding images to the brochure project pages we worked on in Lesson 5, and then we'll check out some special ways to add batches of images at once to make an image collage and to place images in interesting frames. Speaking of interesting&mdash;you'll also see how you can use InDesign transparency effects to add pizzazz to any project. You'll wind up the lesson making a printable photo cube from a template.

You might be surprised to learn that InDesign provides you with some of the same sophisticated drawing tools that you'll find in Adobe Illustrator. For example, InDesign offers the Pathfinder tool, which is the perfect tool to use if you need to combine simply drawn shapes and convert them into more complex and interesting objects. In this lesson, you'll learn how to work with some of the drawing tools to design a poster for a fashion show. You'll see how to draw several simple shapes and stack them using blend modes for interesting effects. One of the topics we'll go over is a text wrap, which is a special way to work with a drawing to tell InDesign where you want your text to display on your page. If you've ever wondered how to make text follow the shape of an object, curving around it on the page, our practice today will solve the mystery!

Did you know that your eyes can see over 16 million different colors? It's true! Fortunately, you don't have to work with that many colors in InDesign. But if you ever find yourself trying to choose between thousands and thousands of color possibilities, you'll understand why InDesign offers you so many different ways to work with your choices. In this lesson, you'll learn the best methods for choosing, naming, and organizing colors. You'll practice working with solid colors as well as gradients (which let you display a range of color within an object), and we'll round out the lesson by using some more special effects in today's fun project&mdash;a greeting card.

When you need to display bits of information in your publication and want to ensure it's easy to read, it's time to use a table. InDesign offers you lots of tools for designing and formatting tables while helping you make sure your content will coordinate with other documents. You'll see how this works today as we practice building tables for an invoice. You'll also find out how to use color tints in your table, as well as how to create and use styles to quickly and consistently reuse any of your layout features. Finally, we'll experiment with an interactive PDF form. You'll add some fields to a blank form, see how to configure a text field or button, and produce the PDF form.

<p>Recycling doesn't just apply to items in your home or business. In this lesson, you'll see how to use the <em>3Rs</em> of recycling in InDesign to complete a newsletter project. As you recycle and modify colors and styles from previous lessons to create new styles in your newsletter, you'll also reuse a lot of the tools and skills you've used in previous lessons. Learning to effectively use all of InDesign's tools and features in a variety of different ways on many different projects is what it's all about!</p>

Whether you're designing publications for business, hobbies, social, or community activities, odds are you'll need to share them at some point. InDesign provides many options for exporting and reusing a document, as well as printing. We'll review a few of them today as we design a postcard using special fonts, colors, and image layout features. Have you ever seen text that shows an image of some sort through the letters and wondered how it's done? You'll know after today's lesson! By the time you finish this lesson, you'll know how to export a publication as an image and then place it into a new Web page, print directly from your desktop, or create a compact version of your finished publication ready to email.

In this final lesson, we'll really test InDesign's versatility. First, we'll use a two-color version of the business cards you worked with early in the course and dig into color separations&mdash;a common method of preparing a file for a professional print shop. We'll try out special layout tools for producing alternate page layouts of different sizes in the same document. Finally, we'll wind up the course by creating an e-book.

Donna Baker

Donna Baker

Donna Baker is a freelance graphic designer and author of many books on design software and Web design. She produces custom tutorials, videos, and infographics for Adobe TV. She's also an Adobe Certified Expert and Adobe Community Expert. As you m... Read more

 Read Donna Baker's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

The Learning Environment

From the moment that you enrol in the InDesign CS6 Fundamentals you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

Still looking?

Check out the following courses related to InDesign CS6 Fundamentals:

Discover more online courses

Recently viewed products

Picture of InDesign CS6 Fundamentals

InDesign CS6 Fundamentals

$599
$389AUD
Save 35%