Marketing for Nonprofit

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$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
2429 Students

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?

In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organisation's message and further its ideals and goals.

Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.

If your organisation relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In our first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. This will all be important to you because it will help you understand the role that marketing plays in your nonprofit organization and the benefits it can bring to those you serve.

In today's lesson, we'll explore how and why nonprofit marketing succeeds. You'll learn to tie benefits to features to create a winning marketing program for your organization. I'll show you how to set marketing goals and objectives—no more guessing for you! You'll also learn how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you'll think like a professional marketer, ready to take on any challenge.

Four marketing techniques work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in today's lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

In today's lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. I'll show you why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

In today's lesson, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Today, we'll look at three different ways to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

In today's lesson, we'll follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—your nonprofit.

Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program. We'll look at why you need to evaluate your program and how to do it.

Linda Kissam

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organisations and currently owns her own consulting company. She has taught both in the public and private sectors. A season... Read more

Read Linda Kissam's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use.

Verified Student

If anyone says that the learning experience can't be "fun", I strongly recommend that they take a course with Linda Kissam. Material coverage was excellent, presentation was in an easily understood language and just all around fantastic.

Verified Student

I have learned so much from your lessons. I think the most important thing I learned was I cannot and should not create the marketing plan alone. So my first step will be to organize a Marketing Committee to create the marketing plan we need to move our organization forward. Your step by step lessons will be so helpful in making this Committee successful. I can't wait to get started. Thank you!

Verified Student

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The Learning Environment

From the moment that you enrol in the Marketing for Nonprofit you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

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Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Marketing for Nonprofit

$599

$389AUD

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Flash CS5 Intermediate

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
147 Students

Master the use of more advanced Flash techniques including Movie Clip symbols, ActionScript, animation, application programming, and interactivity techniques.

If you have a basic understanding of Flash techniques and you're eager to create more sophisticated and powerful Flash movies and applications, this course will take your Flash skills to the next level.

You'll start by examining the versatile Movie Clip symbol, using it to create Flash movies—animations and special effects—inside other Flash movies. Then you'll delve into ActionScript and learn how to turn your simple SWFs into epic Flash masterpieces. For example, you'll learn how to write a single script that controls hundreds (even thousands) of objects based on user input.

Interactivity that goes beyond simple buttons is crucial to many types of Flash applications. In these lessons, you'll find out how to use ActionScript to develop interactive courses, surveys, quizzes, and tests, using scripts that make decisions, count and keep track of user choices, and tally up and report the results. In addition, you'll learn how to compose and use external ActionScript Class files to extend Flash's capabilities. External ActionScript files allow you to use the same scripts across multiple SWFs, as well as to create SWFs that load and interact with other SWFs—the secret to creating in-depth, multifaceted Flash applications.

While this course is heavy on useful, everyday ActionScript examples, it's not just about programming. You'll also try your hand at advanced Flash animation techniques, learning high-end Motion Editor skills for creating artistic transitions and other animated effects. In addition, you'll discover the secrets for creating intriguing Flash effects with advanced Bone tool features that make your IK bones appear more lifelike and believable, as well as the Deco tool, Spray Brush tool, Layer Masks, Onion Skins, and other techniques for creating professional-grade graphics and animations.

And that's not all! You'll also explore Flash Catalyst, Adobe's new no-scripting, Flash-based application for creating user interfaces and custom Flash components. And you'll finish up with an examination of Adobe AIR, which allows you to create full-blown desktop applications that install and interact with computer operating systems just like traditional computer programs.

In each lesson, you'll find practical, hands-on activities that allow you to practice the skills you're learning. By the time you finish this course, you'll know more than enough to confidently market yourself as a Flash designer.

Flash supports many ways to accomplish essentially the same tasks. Depending on your movie’s purpose and overall design, some techniques are much more suited to specific applications than others. In today’s lesson we’ll look at Movie Clip symbols—a powerful and efficient tool for creating rich content. While learning to create Movie Clips, we’ll go over some of Flash’s basic design and interactivity features, just to make sure we all start the course with a similar set of skills. Get ready to dive headlong into Flash’s intermediate-to-advanced movie design techniques.

A design effect that at first looks complicated is the inner pop-up—a pop-up that loads and plays external content within the main movie Timeline. However, as with many techniques in Flash, creating inner pop-ups really isn’t all that difficult, once you know how to do it. While Flash supports many ways to accomplish the inner pop-up effect, an easy and straightforward method is to load and play an external Flash movie in the UILoader component. With UILoader, you can play any Flash SWF movie from your main movie’s Timeline. Designing movies this way helps keep your movies small and reduces download time. It also helps keep your main movie’s Timeline simple and easy to manage.

As you tackle more sophisticated Flash movies and applications, the method of laying components out frame-by-frame on the Timeline simply won’t cut it. That’s when it’s time to unleash ActionScript 3.0. In this lesson, that’s exactly what we’ll do as we take on a more complicated project: building an online products and services portfolio that can showcase hundreds of products. You’ll learn to make a project of this magnitude manageable by using ActionScript 3.0 to call objects from the Library dynamically—without physically placing and positioning each one on the Stage. You’ll also learn the power of ActionScript classes and variables. By the end of the lesson, you’ll know how to write a single event handler that can call hundreds, even thousands, of external movies to the Stage.

In today’s lesson, you’ll learn to use one of the most important tools in complex application design, the external ActionScript file. External ActionScript files not only help keep Flash files small and manageable, but they also expand your design options and can even increase your overall productivity. In this lesson, you’ll learn to write an external ActionScript class file that, when loaded into a Flash movie, will define a new class object. Then you’ll use the new class object to turn the user’s mouse cursor into an interactive paint brush.

This lesson takes a straightforward procedure—loading an external image—and turns it into a multifunction chain of events. The simple event handler that loads an external file triggers other events that not only format and apply special effects to the new content, but also manipulate other objects on the Stage. First, you’ll learn how to format external text files with HTML tags and load the text into Flash. Then, you’ll start creating the cascade of events, which includes: using the List component to trigger a function that loads image files; which in turn passes the new content to another function that applies a tween to the images as they display; then the chain continues with simple, powerful If Conditionals that play Movie Clips—all based on the original data passed by the first event in the chain. To make all this possible, you’ll use AS3’s indispensable trace(); statement to find out what data your functions and statements are passing among themselves.

When it comes to animation, the Motion Editor is one of Flash's most useful features. It allows you to apply multiple transformations and effects all in the same tween. In this lesson, we'll look closely at the Motion Editor, at all its various options and how they work. Next we'll combine several objects containing Motion Tweens to create a sophisticated transition effect and subsequent animation sequence. Then we'll use Flash's built-in Timer to control when our animation sequences play on the Timeline. The resulting movie will be a rotating, never-ending banner similar to those you see on many of today's more popular Web sites.

This lesson explores some advanced Bone tool techniques. The Bone tool uses an animation technology known as inverse kinematics (IK), which simulates the movement of animate objects, such as people and animals with skeletal structures. IK is also used in the science of robotics. This lesson assumes some basic experience with IK chains and builds on that experience, teaching you how to modify IK chains to make their movements appear more realistic. We also look at making IK chains interactive, so that your users can manipulate them at runtime. Then, we go animating IK chains with ActionScript. The lesson ends with a short demonstration on using Movie Clip symbols with the Spray Brush tool to create special effects, such as twinkling stars or rotating planets.

Flash is by far not just an animation program. Many application developers use it to create sophisticated programs that do all sorts of things, such as building online courses, creating shopping carts for online stores, and just about everything else you can think of. In this lesson, we create a self-scoring quiz, or test, where users answer a series of questions and are then given their scores at the end of the test. To accomplish this, we'll revisit the oh-so-powerful external class file, taking the technique further by creating multiple class files that reference one another to make decisions. You'll learn to use several common and highly useful programming concepts, such as Arrays, Sprites, ints, for loops, Boolean operators, radio button groups, and several others. After completing this lesson, you'll have a basic understanding of creating applications with Flash, as well as an all new understanding of the power of ActionScript.

Flash designers typically enjoy creating content in Flash Professional's visually-oriented authoring environment. Many designers do not, however, care for coding, or writing the necessary ActionScript to create interaction. New to the Adobe CS5 suite of applications, Flash Catalyst allows you to create simple, interactive animated interfaces without coding. You design the interaction and animations visually, and Catalyst writes the code for you. This lesson introduces you to Catalyst. We start with an Illustrator artboard, import it into Catalyst, and design a Web interface from the Illustrator content—a completely visual and automated procedure devoid of manual coding. Since Catalyst creates projects compatible with the Flash Platform's Flex environment, this lesson also provides some insight into working with Flex and Flash Builder.

Many Flash applications, such as games and quizzes, call for advanced user interactivity—providing the user with control of various objects on the Stage. Some movies, for example, call for allowing the user to drag and drop objects, or move them from one spot to another. Other applications call for allowing the user to rotate, resize, and recolor objects. All of this interaction is accomplished with ActionScript. In this lesson, you'll learn to write scripts that turn control over important functions to the user. First, I'll show you a simple set of scripts that allows the user to drag and drop an object on the Stage. Then we'll look at creating sets of buttons that allow users to rotate and resize objects. After that we'll look into allowing users to change not only the color of objects on the Stage, but also the Stage itself—all with the use of a handy little component known as the Color Picker.

In this lesson, we look at a few of Flash's lesser-known, but highly useful features. First, you'll learn how to create layer masks for producing display effects from objects you draw with Flash's drawing tools. Then, I'll show you how to build an image list—a list consisting of images—with the TileList component. Finally, the lesson ends with an in-depth look at Flash's metaphorical equivalent to the days (not all that long ago) when animations were created one drawing at a time on translucent sheets of paper, stacked one on top of the other—a process known as onion skinning. Flash's Onion Skin feature can help you significantly when developing simple frame-by-frame animations.

A relatively new addition to the Flash platform, Adobe AIR allows you to create stand-alone desktop applications with Flash Professional—fully functional applications that access and utilize system resources, such as the clipboard, system menus, Minimize, Maximize, and Close buttons, print functions, and many others. AIR applications are platform-neutral, meaning that you or your users can install them on any Windows, Mac OS, or Linux computer. Any existing Flash movie can be published as an AIR application. In this lesson, you learn how to create system-level functionality (unavailable in Flash documents destined for Flash Player), and how to publish and install AIR applications—yet one more way you can utilize and capitalize on your Flash skills.

William Harrel

As owner and operator of The Write Desktop Publisher for more than 20 years, William Harrel has been involved in designing Web and print media on computers since the early days of desktop publishing. In addition to running his own design firm, he ... Read more

Read William Harrel's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

I just want to thank you for a truly enjoyable and informative course!

Verified Student

I just finished taking the Introduction to Flash course with Mr. Harrel, so I can confidently say: you are going to have a blast in this intermediate course!

Verified Student

Thank you so very much, Mr. Harrel! You opened my world to new animation skills as well as provided a bright light of entrepreneurial hope in this current bleak economic time. My very best wishes for your happiness and success.

Verified Student

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The Learning Environment

From the moment that you enrol in the Flash CS5 Intermediate you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.