Course Outline for Explore Google Analytics

Week 1

Lesson 1- What Is Google Analytics?

In this lesson, you'll learn what Google Analytics is, what it does, and who benefits from its use—individuals with personal websites, businesses selling products and services, and nonprofit and informational websites working to get their message across. You'll look at the key reports that Google Analytics provides. Also, you'll find out how all those visits to your site turn into data you can use to increase traffic and to make the most impact on each visitor.

Lesson 2- Getting Started With Google Analytics

Today you'll set up a Google Analytics account, plus you'll create and insert the Google Analytics code to begin tracking traffic on your Web page.

Week 2

Lesson 3- Sorting and Filtering Your Data

Did that marketing campaign or email blast cause an uptick in site visits? If you set date ranges for your Analytics data, you can track traffic within a certain month, week, day, or even hour. Today you'll also use filters and sorting tools to customize your view of your Google Analytics data, so you can see and understand all the information you need (and ignore the rest).

Lesson 4- Customizing Google Analytics Reports

You can use Google Analytics' reporting tools to create your own versions of existing reports—just the information you want, when you want it. Today you'll set up report categories and design custom reports from scratch.

Week 3

Lesson 5- Mastering Advanced Filters

Have you ever overhauled your website or your marketing campaign and then wondered if your changes would even make a difference? Today you'll further customize existing and new reports by adding filters—focusing your report's data on very specific activity by certain visitors to your site. You'll find out how to time your reporting to reflect changes in site traffic attributed to promotional activity, social media, and changes in site content.

Lesson 6- Using Webmaster Tools for Enhanced Traffic Reporting

This lesson focuses on Google Analytics' Webmaster Tools—from the verification process, through which Google Analytics recognizes your account as belonging to a webmaster, to configuring and viewing webmaster reports. These reports include information on your site's search engine optimization—tracking your efforts to be more friendly to search engines and therefore searchable by more people online.

Week 4

Lesson 7- Setting Up and Tracking AdWords Campaigns

Now that you've improved your site, why not promote it? It's time to learn how to set up Web campaigns through Google AdWords. By the end of this lesson, you'll know how to track the impact of campaigns and AdWords advertising through specially created Google Analytics reports.

Lesson 8- Google Analytics Goals

You know how important it is to set goals in the rest of your life. In this lesson, you'll develop Google Analytics Goals for building traffic to your website. You'll set up Goals, establish Goal values, and monitor your progress. In addition, you'll learn to run reports that show Goal settings and outcomes. What you learn today will help you increase site traffic and make that traffic more effective—by attracting more visitors, keeping them for longer periods, and turning visits into clicks and other actions.

Week 5

Lesson 9- Using Real-Time Reporting and Intelligence Events

Google Analytics data is immediate . . . and in this lesson, you'll learn exactly what that means. You'll view data in real time, within seconds of when visitor activity occurs. You'll also learn about intelligence events and set up custom alerts to find out about special activity on your sites. Lesson 9 shows you how to takes quick, decisive action to improve website traffic and visitor responsiveness!

Lesson 10- Creating Your Own Dashboard

It's time to build a dashboard—to create a workspace for running reports, accessing Analytics data, and making Google Analytics feel more like "home." You'll add metrics to measure your most important statistics; widgets to provide quick views; and pie charts, timelines, and tables to customize your dashboard view.

Week 6

Lesson 11- Managing Your Google Analytics Account

Today we'll delve into the Admin interface. You'll learn to view established Google Analytics accounts, add users, and control access to Analytics data. Plus you'll be able to manage your Google Analytics profile—including Webmaster Tools, which lets you control website code and improve your site's searchability. By the end of this lesson, you'll navigate the Admin section with confidence.

Lesson 12- Sharing Your Google Analytics Data

Now that you're an Analytics expert, it's time to share some of that data you've collected and some of the configurations you've created. Today you'll learn how to email reports to colleagues and export data for use in other applications. You'll also customize the settings that control the sharing of Analytics reports and data.

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