Marketing for Nonprofit

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
2429 Students

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?

In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organisation's message and further its ideals and goals.

Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.

If your organisation relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In our first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. This will all be important to you because it will help you understand the role that marketing plays in your nonprofit organization and the benefits it can bring to those you serve.

In today's lesson, we'll explore how and why nonprofit marketing succeeds. You'll learn to tie benefits to features to create a winning marketing program for your organization. I'll show you how to set marketing goals and objectives—no more guessing for you! You'll also learn how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you'll think like a professional marketer, ready to take on any challenge.

Four marketing techniques work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in today's lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

In today's lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. I'll show you why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

In today's lesson, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Today, we'll look at three different ways to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

In today's lesson, we'll follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—your nonprofit.

Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program. We'll look at why you need to evaluate your program and how to do it.

Linda Kissam

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organisations and currently owns her own consulting company. She has taught both in the public and private sectors. A season... Read more

Read Linda Kissam's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use.

Verified Student

If anyone says that the learning experience can't be "fun", I strongly recommend that they take a course with Linda Kissam. Material coverage was excellent, presentation was in an easily understood language and just all around fantastic.

Verified Student

I have learned so much from your lessons. I think the most important thing I learned was I cannot and should not create the marketing plan alone. So my first step will be to organize a Marketing Committee to create the marketing plan we need to move our organization forward. Your step by step lessons will be so helpful in making this Committee successful. I can't wait to get started. Thank you!

Verified Student

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The Learning Environment

From the moment that you enrol in the Marketing for Nonprofit you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Marketing for Nonprofit

$599

$389AUD

Save 35%

Be Assertive!

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
10741 Students

Find out how you can stop others from intimidating you or treating you poorly.

Are you tired of being intimidated and treated badly by others? Learn specific techniques to become more assertive in all parts of your life. Discover how people manipulate you and how you submit to being a victim. Understand the difference between passive, aggressive, and assertive behaviors, and see how inner dialogues keep people acting in passive ways. Explore ways to change your inner dialogue, such as using affirmations and visualisation, creating new labels for yourself and others, and keeping a journal.

Do you think you speak non-assertively?If so,master the skills that will empower you to talk in an assertive manner, including specific verbal techniques and phrases for a variety of situations. Anger and criticism from others are difficult to deal with, so you'll get many tips on how to handle these. And because your body can reflect an inner uncertainty, you'll learn how to use facial expressions, eye contact, gestures, and your voice to reinforce the assertive statements you're making.

You teach people how to treat you through your behaviors as well as your words, and this course will help you understand which behaviors to use with others so they perceive youas being assertive. When you begin to exhibit your new confidence in relationships, people will counter in various ways. You'll learn how to stand firm in the face of this resistance.

Get the assertiveness training you need in order tobe more confident and powerfulwith family members, friends, bosses, co-workers, professionals, service people, and even total strangers. It's your turn to speak up!

This first lesson will mark a turning point in your life. You'll begin by measuring your assertiveness quotient, you'll learn about the many surprising consequences of not being assertive, and you'll learn to recognize the different behaviors of passive, aggressive, and assertive people.

Before you can begin to act assertively, you need to be able to identify your self-canceling thoughts and change your inner script. In this lesson, you'll learn why you have negative thoughts about yourself and what those could be. I'll share with you several techniques for replacing them with a positive inner script, including visualization, affirmations, storytelling, writing a journal, and creating a collage.

One of the ways non-assertive people lose power is through the use of certain types of language to either gain approval or avoid opposition, criticism or disagreement. Today, you'll learn how to recognize when you're doing this, and you'll discover some simple and painless adjustments to the way you say things that can help you avoid this problem.

Now that you've learned what takes your verbal power away, it's time to learn how to be verbally assertive. In this lesson, you'll learn how to make the four types of "I" statements to tell others about yourself, respond to others' requests, ask for cooperation and support, and confront another person. You'll also learn about techniques you can use to deal assertively with people who are angry with you or criticizing you.

Just as an actor perfects the nonverbal aspects of a role, you need to pay attention to the nonverbal nuances in your new assertiveness role. What you'll learn in this lesson is how to use eye contact, facial expressions, voice, body posture, gait and clothes to create an assertive image.

In order for you to be most effective, you need to be able to adjust your assertive message to the personality of the person with whom you're communicating and to deal with resistance. In this lesson, we'll study four behavior types and five sensory types to help you understand which assertive approach works best. You'll also find out how to identify resistance in others by observing verbal and nonverbal clues and various methods you can use to handle the resistance you may encounter.

Most people find it extremely challenging to be assertive with close family members. Today, you'll learn about a variety of statements family members use to manipulate you, and you'll discover the most effective ways to respond to each of them. You'll learn how to act assertively with your parents, siblings, and children to build more positive relationships.

In this lesson, you'll discover the four different emotional types of people and how they come together as mates. We'll explore the relationships these types have with each other, what problems tend to arise, and how the partners can treat each other differently in order to resolve any problems they may have. You'll also learn guidelines for working out issues with your partner in an assertive but loving manner.

Do you find it difficult to say no to a friend who asks a favor that you don't really want to do? Do you have difficulty having conversations in social situations? If so, you'll really learn a lot from this lesson. I'll show you how to use the assertiveness techniques you've been learning to deal with your friends in a calm but strong manner. Next, you'll learn techniques you can use to open up to other people and carry on interesting conversations.

You may approach the thought of being assertive at work with trepidation. However, when supervisors and employees treat each other with respect and act assertively with each other, both happiness on the job and productivity increase. In this lesson, you'll learn how to be assertive during job interviews as well as with your boss and subordinates, what to look for to see if your workplace encourages or discourages assertiveness, and how to advance assertiveness where you work.

Often, you encounter situations in which you deal with people as a consumer. Today, you'll learn how to be assertive with waiters, salespeople, government clerks, doctors, hospital employees, lawyers, and IRS agents. We'll also discuss how to be assertive in everyday situations, such as when a restaurant or movie theater is unbearably cold.

So far in this course, you've gained a wealth of knowledge about how to be assertive. You've learned skills and techniques to use with family and friends, as a consumer, and in the workplace and everyday situations. In this closing lesson, you'll learn some situations in which it's better to not be assertive, how to give and receive compliments, and how to be assertive in all parts of your life.

Vivian Harte

As a professor at two colleges for over 14 years, Vivian Harte taught students how to build and maintain successful teams. In the workplace, she helped teams create a city's strategic energy plan, write a state's recycling manual, organise and fac... Read more

Read Vivian Harte's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

Great course. I really learned a lot about myself, family and others. I learned many life lessons about becoming assertive with family, friends,and on the job. I really appreciate the information and I am applying it with great success to my life. I strongly recommend this class to anyone but especially to women of all ages. It's never too late to learn new tricks.

Verified Student

I found it very interesting of what type of person I was and definitely found this course very helpful and will help me to use this information to be an assertive person.

Verified Student

I have learned a lot from taking this course. I find myself becoming more assertive in my daily life. Thanks to this course, I feel that I am on the way to becoming a more confident person!

Verified Student

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The Learning Environment

From the moment that you enrol in the Be Assertive! you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now