Social Media for Business

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
1537 Students

Learn how to use the five most popular social media platform's; facebook, Twitter, LinkedIn, Pinterest, and Google+;to grow and promote your business.

One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business.

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platformsâ€”Facebook, Twitter, LinkedIn, Pinterest, and Google+â€”and study secrets for using them to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success.

In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In this lesson, we're going to build the foundation you need to use social media to grow your business. You'll discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you'll explore the various types of social media and focus in on the ones that offer the greatest benefits. We'll examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you.

Today, you'll see how you can build a strategy for using social media to grow your business. First, you'll discover what a strategy is and why it's important to have one for your social media efforts. Then you'll gain an understanding of the critical elements of any social media strategy. Finally, we'll examine the steps needed to plan, build, and execute a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients, and increase your sales.

This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you'll see how to choose from among the various platforms to select the ones that will serve your business best. Then we'll explore how to build a simple social media organization diagram to document and guide your social tactics. Finally, we'll examine how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.

In this lesson, you'll learn how to produce social media content that engages your followers and entices them to comment. First, we'll examine the different types of social media content you should consider producing. Next, you'll gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, we'll examine various ways that you can store, manage, search, and retrieve the social media content that you produce.

Facebook is one of the most popular social networking sites. In this lesson, you'll learn how you can use Facebook to effectively market and grow your business. First, you'll get an overview of how Facebook works, and you'll take a tour of a Facebook business page. Next, we'll walk through how to create a Facebook account and set up a page for your business, and we'll explore the features you can use to engage, interact, and grow a base of followers. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

In this lesson, you'll learn how you can use Twitter to effectively market and grow your business. First, we'll provide an overview of what Twitter is, the basic pieces and terms that you need to know, and how it all works so that you can engage, interact, and grow a base of followers. After that, we're going to walk you through the steps that are required to create a Twitter account and to brand it for your business. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

In this lesson, you'll learn how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. First, we're going to introduce you to LinkedIn and outline the things that make this platform different from the other ones that we've investigated. We'll then outline the steps to create your own account and show you how to optimize your LinkedIn profile page. Finally, we'll explore a handful of advanced strategies that you can use to gain awareness and exposure for your business.

In this lesson, you'll learn how you can use Pinterest to share information and connect with others who are interested in your products and services. First, we're going to explore what Pinterest is and how it compares to some of the other social media platforms that we've examined so far. Next, we'll show you how to create your Pinterest account and outline some basic ways that you can use it to grow your business. Finally, we'll identify and explore a handful of strategies that you can use to gain additional awareness and exposure for your business.

In this lesson, you'll learn how you can use Google+ to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and to set up a page for your business. Finally, we'll examine several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business.

In this lesson, you'll learn about social media automation. First, we're going to investigate what it means to automate your social media activities and outline the various ways you can do so. Next, we'll peek at the pros and cons and identify the most common pitfalls of using automation. And finally, we'll introduce the most popular free and paid automation tools that you can put to immediate use.

In this lesson, you'll learn to minimize the time you spend on social media activities through delegation. First, we'll investigate the types of tasks you can delegate and examine some common pitfalls to avoid. Next, we'll explore the process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you'll gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.

How do you know if what you're doing is working? In this lesson, you'll learn about tracking, monitoring, measuring and improving your social media activities. First, we're going to investigate the most common types of metrics you'll find in social media. Next, we'll outline the basic metrics and a simple approach that you can use to track how well social media is working for you. And finally, you'll browse some popular third-party tools that can take your analysis to another level.

Brad Semp

Brad Semp, Ph.D., is Director of Sales and Marketing at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engag... Read more

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Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

This class has been so practical. I am really enjoying the "put it to use" today aspect. So many Social Media folks talk in platitudes. It is nice to have a "how to".

Verified Student

I have been working with social media on several levels (for my church, youth football league, high school football team, my employer) for a while now, but through this class I am enjoying framing and organizing the process for each of them.

Verified Student

Many, many thanks for your class. It was just what I needed to get me started both increasing and tracking the social media efforts by our organization. The nice thing is that I'm in the driver's seat. That's the scary thing too, but it is less scary now having completed your class.

Verified Student

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The Learning Environment

From the moment that you enrol in the Social Media for Business you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Social Media for Business

$599

$389AUD

Save 35%

Total Quality Fundamentals

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
4364 Students

Learn the basics of total quality management.

Learn how to effectively apply the fundamentals of total quality. Understand what quality is and learn about the history of the quality movement. Discover the role of customers in quality and determine the major elements of a quality system. Master key concepts such as the cost of nonquality, variation, and total employee involvement (TEI). Increase your value to your company by learning about various motivational models, leadership, and teamwork. Determine how to effectively apply quality standards by creating and implementing internal and external auditing activities. Learn the ins and outs of ISO 9000, ISO 14000, and the Malcolm Baldrige National Quality Award.

In this online course, you will learn how successful organisations apply quality to their everyday activities. You will find out how to use teamwork to make the most of employees' abilities and potential. I will help you manage the process of change, reduce customer complaints, and increase customer service. You will learn of a number of quality fallacies and how to lessen their impact.

In our first lesson, we'll discuss the concept of professional quality certification as defined by the American Society for Quality (ASQ). Next, we'll come up with a universal definition of quality, a challenging proposition because so many people have different perspective of what quality is and what it isn't. You'll learn about the history of the quality movement and see how Six Sigma fits in. We'll finish up by examining Total Quality Management (TQM) and discuss its concepts and components.

Quality is best viewed as a total customer satisfaction package. You satisfy customers by effectively combining products and services. To help you get to know customers better, we'll discuss different customer types. We'll also discuss how you can minimize customer complaints. You'll discover the role that your organization plays in providing high customer satisfaction by maintaining a quality philosophy and creating quality systems.

I've often observed that companies don't pay enough attention to problems until they begin to see sales and profits drop. Because of this tendency, an effective way to get top management's attention and hopefully increase their commitment to quality is to express problems in terms of costs. In this lesson, I'll discuss the cost of nonquality (also called the "cost of quality") and its components—external failure, internal failure, appraisal, and prevention costs. We'll also explore the concept of variation and discuss how you can use statistical process control (SPC) to meet customer requirements.

Companies grow by entering new markets and meeting unmet customer needs. To achieve and maintain this growth, it's important to have a healthy organization that has the right mix of leadership and power. Today you'll learn about the basic leadership styles and two leadership models. You'll also discover how the concepts of distinctive competency, competitive advantage, and organizational assessment position your organization for success.

In today's lesson, you'll learn what makes people tick and how to manage change. Reaching quality levels you desire will require dedication from everyone in the organization, so you need to know what motivates people in order to successfully work with and direct them. Also, as you work with people, you're faced with change. We'll talk about forces for change, learn why people resist these forces, and discuss ways to manage change.

It seems as if teams are everywhere. Despite the popularity of teams, far too many people report that their experience hasn't been too fulfilling. Six Sigma and quality projects rely on high-performing teams, so it's vital that you learn the secrets of team building. Many companies fail to devote enough time to training. After we complete today's lesson, I hope you'll be able to play a large role in making sure that employees receive the right type of preparation. When we finish, you'll have a solid understanding of how to build a strong team and effectively deliver training.

When companies decide to improve quality and better satisfy customers, they won't succeed unless all employees are behind these goals. Once you get employee commitment, you need to measure your progress. In this lesson I'll share a concept, "total employee involvement" (TEI), to help you get the most from the total power of every single person at your firm. You'll learn about the role that management and employees play in TEI. You'll also learn how to determine progress by using traditional and progressive performance measurements.

Standards and auditing work hand-in-hand. The first helps you plan and the second makes sure that you follow your plans. Firms that conform to standards are more capable of competing. In this lesson, we'll explore the basics of standards and auditing. We'll talk about how standards are used and how they're developed. We'll also explore their benefits and discover how they're defined. Regarding auditing, we'll examine their features, discuss the different types of audits, and look at why auditing is a challenging activity.

In this lesson, we'll explore how your firm can use external auditing to assess suppliers' capabilities and internal auditing to improve company operations. You'll learn the difference between external and internal auditing. And I'll share the nuts and bolts of auditing and show you how to plan and conduct an audit and write a final audit report.

I believe that ISO 9000 is one of the main reasons why organizations continue to focus on quality. It's difficult for companies to disregard quality once they make a decision to adopt the ISO 9000 standard. In today's lesson, we'll start out with some background about ISO, discuss what ISO 9000 represents, identify the challenges of implementing it, and go over a recipe for successfully putting ISO in place. We'll also talk about each section of the ISO 9001:2000 standard.

In this lesson, we'll tackle a number of topics that will increase your knowledge about quality standards and systems. Although ISO 9000 has a high profile, other methods and structures also play a vital role in quality improvement. First, we'll close our study of ISO by looking at a series of standards to manage the environment—ISO 14000. Next, we'll dive into the Malcolm Baldrige National Quality Award (MBNQA), an esteemed award given for quality excellence in the United States. Finally, we'll explore three systems that apply to many of you: QS-9000, the Advanced Quality System (AQS), and the Conformité Europeenne (CE) mark.

After you implement everything from the lessons of this course, you can safely say your organization has a quality culture. Without a quality culture, it's difficult to satisfy customers, improve processes, and reduce costs. In addition to discussing a quality culture, we'll also examine quality fallacies. We'll finish up the lesson by identifying the most common quality fallacies and discuss what beliefs should take their place.

Tony Swaim

Tony Swaim has helped many clients, colleagues, and students reach their professional and personal goals. He has been an online instructor since 1998 and has taught at colleges and universities across the United States since 1981. His focus areas ... Read more

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Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

Excellent Instuctor! Very informational class. Met my reasons for taking the class.

Verified Student

I consider this an excellent introduction to Six Sigma. The topics are really fascinating to me and I just look forward to get more knowledge in the next course and pursue the Six Sigma certification.

Verified Student

I found this on-line course to be well laid out, and the materials supplied second to none. Instruction from Tony was both informative and in depth.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Total Quality Fundamentals you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now