Marketing for Nonprofit

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
2429 Students

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?

In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organisation's message and further its ideals and goals.

Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.

If your organisation relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.

Courses are delivered to you through expertly executed lessons, online instruction and interaction with like-minded students. Our courses are designed to deliver all of the benefits of studying in a classroom whilst giving you the flexibility to study at a time and place to suit your needs. You can access your classroom 24/7 from any device with an internet connection.

This course has a 3 month duration. You'll complete comprehensive lessons, quizzes and assignments before submitting your final exam at the end of the course to achieve your certificate. Courses must be completed within the 3 month access period.

In our first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. This will all be important to you because it will help you understand the role that marketing plays in your nonprofit organization and the benefits it can bring to those you serve.

In today's lesson, we'll explore how and why nonprofit marketing succeeds. You'll learn to tie benefits to features to create a winning marketing program for your organization. I'll show you how to set marketing goals and objectives—no more guessing for you! You'll also learn how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you'll think like a professional marketer, ready to take on any challenge.

Four marketing techniques work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in today's lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

In today's lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. I'll show you why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

In today's lesson, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Today, we'll look at three different ways to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

In today's lesson, we'll follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—your nonprofit.

Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program. We'll look at why you need to evaluate your program and how to do it.

Linda Kissam

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organisations and currently owns her own consulting company. She has taught both in the public and private sectors. A season... Read more

Read Linda Kissam's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Online learning is a flexible way to study that fits around your schedule, giving you the freedom to learn at your own pace from anywhere in the world. You'll have 3 months to complete the course and can take the multiple-choice questions and final exam whenever it suits you.

If you need help, you can contact us anytime. You can also join the discussion area where you can interact with other students. The discussion area for each lesson is open for the entire duration of the course.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

We do not offer extensions or transfers for this self-paced course. However, you will have 3 months to complete the course, and if you need to cancel within the first 10 days of enrolment, we offer a money back guarantee.

What people are saying about our courses

Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use.

Verified Student

If anyone says that the learning experience can't be "fun", I strongly recommend that they take a course with Linda Kissam. Material coverage was excellent, presentation was in an easily understood language and just all around fantastic.

Verified Student

I have learned so much from your lessons. I think the most important thing I learned was I cannot and should not create the marketing plan alone. So my first step will be to organize a Marketing Committee to create the marketing plan we need to move our organization forward. Your step by step lessons will be so helpful in making this Committee successful. I can't wait to get started. Thank you!

Verified Student

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The Learning Environment

From the moment that you enrol in the Marketing for Nonprofit you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now

Our Values

Learn At Your Own Pace

We believe in personalised learning. That's why we provide all the tools and support you need to succeed at your own pace. With flexible learning, you'll stay motivated and retain more information. Plus, you can balance your studies with work and family commitments to make your dreams a reality.

We Won't Break The Bank

Education should be accessible to anyone who wants to learn. That's why we offer some of the most competitive prices in the industry with payments plans for just $25 per week. Investing in your future is a smart choice and doesn’t have to break the bank.

Industry-Led Courses

There's no better way to learn than from experts with years of experience in your field. That's why each of our 200+ industry-led courses are designed to give you a real-life perspective on your industry. With our expert mentors, you'll learn from people who have a wealth of knowledge and experience, and who are passionate about sharing it with you.

Get The Personal Support You Deserve

At Vibe Learning, we're real people who are dedicated to providing you with personal support every step of the way. Our industry experts are not only professional and knowledgeable but also incredibly passionate about sharing their expertise with you. With their guidance, you'll gain invaluable insights and practical knowledge to help you succeed.

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Marketing for Nonprofit

$599

$389AUD

Save 35%

Powerful Resume Writing

Now Only

$389

AUD

35% off

$599 AUD

Quick Facts

Delivery Method Online
Professional Certificate
24hrs Suggested Study Time
3 Months Access
Tutor Support
Study On Any Device
3073 Students

Discover the secret to transforming your tired, boring resume into a powerful tool that will get you interviews.

Create an effective resume or improve the one you already have. Transform your resume into a powerful tool that will get you interviews. This workshop will lead you through a self-assessment series so you will have extensive knowledge about the product you are marketing YOU! Learn different resume formats and the advantages and disadvantages of each. Write an employment objective that shows potential employers that you have direction. Make the most of your work experience. Know what to reveal in a resume, and what to keep to yourself. Learn to overcome gaps in work history and age discrimination. Discover how to use references to your advantage. This course includes the use of online resumes and Internet Resume Secrets. This course is invaluable for anyone who wants to create their own resume, or learn how to write resumes and cover letters for profit.

In our first lesson, we're going to discuss what a resume is and why you need one. Then we'll go over the six sections of a resume: Heading, objective, education, work experience, special skills, and references, and you'll learn how job seekers utilize each one to market themselves to prospective employers. We'll finish up the lesson by discussing some other resources on the Internet where you can look over sample resume headings and objectives.

Today, we'll outline the skills that you've developed in five areas of your life—work, education, internships, volunteering, and extracurricular activities. Then we'll edit those skills down to the ones that are most relevant to employment, and choose an important skill for each area. Next, we'll come up with personality traits, and narrow those down to the ones that are useful in a business setting. I'm going to ask you to list the three accomplishments that you're most proud of, and the skills that you used to make these goals come to fruition.

In this lesson, we're going to cover the rules of resumes. For instance, a resume should be only one page, and it should be laser-printed or typeset by a professional printer, and it should be printed on bond paper. You're also going to learn what not to include on your resume, and why it's perfectly acceptable to use the word "I" on your resume if you so desire. We'll conclude the lesson with a discussion about <em>Truth in Resume Writing</em>. Through example, I'm going to demonstrate how to portray job duties in the best possible light without getting yourself into trouble.

In Lesson 4, you'll learn about the most popular style of resume—the chronological resume. In this type of resume, you'll list work experience in reverse chronological order. Your current or last position is listed first in the work experience section of your resume. We'll discuss the advantages and disadvantages of this type of resume. You'll also learn how to minimize a gap in work history. Although many people will have a few small gaps in work history, too many gaps, and gaps that are too large will put prospective employers on alert.

In this lesson, we're going to go over the other two resume formats—the functional resume and the hybrid—the combined resume. Although not as popular as the chronological resume, these resume formats do fulfill a need for some job seekers. Employees who are following a new direction in their career, or who don't have much experience for a particular position, may choose a functional format. You'll learn the differences between functional resumes and chronological ones, and as part of the lesson, we'll look at four people's chronological resumes and practice converting them into functional and combined resumes.

In this lesson, we're going to concentrate on your resume. We'll discuss how to set up the heading of your resume and the options you have available to you when you're doing so. Then we'll look at some sample resume headings. You'll learn how to write a persuasive objective for your personal resume, and then we'll discuss career profiles and summaries of qualifications. We'll also go over examples of objectives, career profiles, and summaries. Finally, we'll look at the education section of your resume and discuss what's included in an honors section.

In this lesson, we're going to discuss references. We'll begin by looking at examples of two reference letters written by two different individuals. Then, we'll discuss how to request a reference letter, and take a look at a sample dialogue of this. We'll discuss the different people you could request a letter from, and take a look at the difference between a regular reference and a sealed reference. Later, we'll look at a sample reference sheet that you can use as a model to construct your own. We'll finish up with some examples of how you can refer to your references on your resume.

In today's lesson, you'll learn how to turn job descriptions into advertising copy. Your resume is an advertisement for a product, and you are the product, and your potential employer is the customer. You need to express the features (actual description of your product) and the benefits (how it will help or aid the customer) of the product. You must be as persuasive and specific as possible when describing your features and benefits. Finally, we'll discuss company job descriptions and why they're important to you.

In today's lesson, you'll learn all about technical resumes (resumes for engineering, data processing, and other technical and management careers). We're going to discuss how these resumes differ from traditional resumes. You'll learn about buzzwords, and find out how to use them effectively on a technical resume. Then you'll learn some writing tips for technical resumes, and we'll go over a recommended technical resume format. We'll finish up the lesson by looking over some examples of technical resumes—one chronological and one functional.

In this lesson, you'll learn the three methods that employers use to locate a job candidate on the Internet. We're going to discuss resume banks, search engines, and newsgroups. I'll explain what you need in order to get Internet access, and the three versions you'll need in order to post your resume on the Web. We'll go over keywords and other online resume tips, and I'll explain why you need to protect yourself on the Internet, as well as ways to accomplish this. We'll finish up with a discussion about how to post your resume

In Lesson 11, you're going to learn how to write an effective cover letter. I'll explain what a cover letter is, and when you'll need one. Then we'll go over the different parts of a cover letter, and look at several examples of them. Finally, we'll discuss the follow-up sentence that you might include in the closing of your cover letter and why it's important in your job search.

Our final lesson is all about the new resume that you've been working on throughout this course. We're going to take one final critical look at it: Is your name centered at the top of the page? Is it highlighted by a larger font, bolding, or underlining? Is your objective highlighted, along with your education, college, and work experience? Were you consistent with font sizes, capitalization, spacing, and punctuation? Is everything lined up vertically? The left-hand side of your resume should be lined up vertically, but the right-hand side should be ragged. Is your resume perfect with no typos or spelling errors? By the time you finish today's lesson, your resume will be ready to present to prospective employers.

Stephanie Donaldson

Stephanie Donaldson is a member of the National Resume Writer's Association and has been writing resumes for the past 20 years. Stephanie earned a bachelor's in English from St. Lawrence University and a master's in business administration from C... Read more

Read Stephanie Donaldson's Profile

Frequently Asked Questions

Once you've made the payment, we'll send you a confirmation email with a link to start your course. Feel free to get started whenever you're ready!

You'll have 3 months access to your course. In that time you are free to study at your own pace. The course duration is 24 hours.

Of course! We offer a 7-day money back guarantee. As long as you haven't completed the course, you can get a full refund within 7 days of enrolling.

What people are saying about our courses

As someone who just started a new job helping unemployed individuals search for work, this class has provided invaluable information and has increased my knowledge to better serve my clients. Thank you!

Verified Student

I decided to take this course because my resume is outdated, stale, and unpolished. Already this course has introduced me to new styles and resources I wasn't aware of. Thanks Stephanie for making this easier and immensely more productive than I thought it would be or could be.

Verified Student

I enjoyed the course and I hope my new resume will bring numerous interviews.

Verified Student

See More Reviews

The Learning Environment

From the moment that you enrol in the Powerful Resume Writing you will become an integral part of our learning community. You'll find yourself with the freedom to learn at a speed that suits you, on any device, from anywhere in the world. Achieving your career goals no longer has to mean compromising family and work commitments.

Ready to get started?

Enrol Now